Fractional Distillation of Crude Oil Essay Example for Free

Fractional Distillation of Crude Oil Essay Aim: To investigate the substances given off at different temperatures from crude oil (petroleum) mixture. Apparatus: * Fractional Distillation glassware and thermometer * Clamp stand x 2 * Conical flask * Supply of cold water * Rubber tubes x 2 * Test tube rack * Small glass test tubes x 5 * Rubber stopper x 5 * Evaporating basin * Micro Bunsen Burner and bench mat * Wooden Splint * Stopwatch * Boiling stones * Crude Oil supply Method: 1. Set up the clamps stands and the fractionating glassware as shown in the diagram. 2. Connect the rubber tubes to the two open tubes of the condenser. 3. Connect the other end of the rubber tubing to a water tap and let the other one flow into a basin. Turn on the tap. 4. Place two boiling stones into the conical flask and then pour in the crude oil into the flask. Place the flask right above the micro-burner as shown in the diagram. 5. Heat the crude oil mixture slowly. Record at which temperature one of the compounds in the mixture evaporate, and then collect it in the small test tube after it passes through the condenser. 6. Repeat step 5 until maximum temperature has been reached and/or no more compounds evaporate. 7. Test the compounds which were collected. Light them in an evaporating basin and record the time it takes to run out. Results: Data Table of Results of Hydrocarbons tested Hydrocarbon Compound Boiling Point Range (à ¯Ã‚ ¿Ã‚ ½C) Colour Viscosity Pentane 36 40 Colourless Very Low Viscosity Hexane 66 69 Colourless Low Viscosity Heptane 90 94 Very slightly cloudy Viscous liquid Kerosene (Paraffin) ~ 250 Brownish black High Viscosity Conclusion: These results prove to us that firstly, crude oil being a mixture of several hydrocarbons, that the mixture provided was a simulation. Secondly, there are noticeable trends in the hydrocarbons. As the molecules gets heavier and heavier, by which I mean that we go from pentane to Hexane and so on, the viscosity of the compound increases, as well as the time taken for it to burn up completely. The boiling point also increases. These hydrocarbons belong to the first organic homologous series: Alkanes. Alkane molecules are completely saturated and each carbon atom has at least 2 hydrogen atoms attached to it. Apart from the two end carbon atoms, the other ones are attached to two other carbon atoms each. A covalent bond between a carbon atom and a hydrogen atom is strong, and a bond between two carbon atoms is also strong. It therefore takes a lot of energy to overcome this bond, and hence a higher temperature and more time is needed to break these compounds apart. The more carbon atoms an alkane possesses, the more energy is needed to break it apart. This explains the increasing boiling points, and is also one of the main reasons why hydrocarbons are used as fuels. Kerosene was the only one of the four hydrocarbons which could not be heated to its boiling point and hence the temperature recorded is the one that was given to us. It did, however, last the longest when it was burned. Therefore that result coincides with the one that was given to us. Its other properties which could be verified have given us further proof of the fact that its temperature is higher than the other hydrocarbons. Also related to the viscosity, the weight of each hydrocarbon also increased as the viscosity increased. By the time kerosene was being handled, a really wide margin of difference could be felt from pentane. Evaluation: Weakness Improvement 1 The equipment available was not enough to determine the boiling point of Kerosene Get a macro burner and heat the kerosene to its boiling point 2 The difference in viscosity between the first two hydrocarbons was hard to tell Measure the poise of the two compounds and record the difference 3 The evaporating basin in which the hydrocarbons were heated was the same all throughout Use a different evaporating basin for each compounds so that the heat from the previous test does not affect the next test 4 The main mixture provided to us was not actual crude oil, simply a simulated substitute To gather all of the compounds found in crude oil use a mixture which contains all of them kind of obvious

Supply and Demand of the Rubber market

Supply and Demand of the Rubber market 2.0 Introduction Natural rubber product such as raw rubber and hevea wood products are kinds of world bulk industrial raw material; they are scare, deficient and strategic resource important for national defense and industrial construction. Due to the shortage of rubber supply and climate changes in the rubber-producing countries, supply resource of natural rubber has been decreasing annually and it makes global market suffering from significantly high price of the rubber (Hanim Adnan 2011). The insufficient supply of the natural rubber has bought various issues to the rubber market and it has brought contribution to the economics of Malaysia. Therefore, relevant economic theories will be used to discuss in the natural rubber issues. This report will examine in the concepts of demand, supply, shortages, market equilibrium, and elasticity. Besides, well labeled diagrams will be including in the later paragraph to explain the whole concepts. 3.0 Analysis 3.1 Demand The effects of shift in demand on rubber market Figure 1.1 D0 D1 S0 P1 P0 Q0 Q1 Quantity Price Demand can be defined as An economic measure, which shows an unlimited desire, as well as the ability to buy for a products or services (Demand 2011). According to the executive officer of glove manufacturer Careplus Group Bhd Lim Kwee Shyan, demand surged because of making medical rubber gloves due to growing hygiene awareness following the H1N1 pandemic. Therefore, it has become an essential product for the healthcare industry (Kian Seong 2010). Besides, there is a strong demand for tyres from China and India of the automobile sector (Prices to Stay High on Ongoing Tight supply 2011). Hence, ceteris paribus, there is a high demand to the natural rubber especially when the increase of population and the healthcare awareness has elevated. From Figure 1.1, it shows the effects of shift in demand on rubber market. Furthermore, the number of buyer is a non-price determinant, when the buyers increase the quantity of a product they want to buy at a given price; it makes the market demand curve shift to rightward from D0 to D1 in the Figure 1.1. Therefore, new equilibrium price and the quantity demand increase from P0 to P1 and Q0 to Q1, respectively. 3.2 Supply Supply can be described as The total amount of a product or service available for the customer to purchase at a given price (Supply 2011). Figure 1.2 D0 S0 S1 The effects of shift in supply on Rubber market Quantity Price P1 P0 Q1 Q0 The extreme and changeable weather of Malaysia and the issues of global warming will affect latex flow and reduce the supply of the rubber. For example the higher temperature in the morning and unpredictable natural disaster which are detrimental to the rubber trees (Admin 2011). Malaysia now was facing the shortage of rubber clones due to the changeable weather and over-tapping the rubber trees which raise the problem of supply shortage (Jack 2011). Expectation of producers is a non-price factor so it shifts the supply curve to the leftward from S0 to S1. However, the quantity of rubber supplied decrease from Q0 to Q1 because of weather problem and unable to produce at given output, resulting in increase price of rubber from P0 to P1 shown in Figure 1.2. 3.3 Shortage Figure 2.1 Shortage Q Q1 Q Quantity The Effects of shift in demand on rubber market Price Pn P0 E D1 S0 D0 Figure 2.1 Shortage Q Q1 Q Quantity Price Pn P0 E D1 S0 D0 The Effects of shift in demand on rubber market There is excess demand and the supply for the natural rubber is limited, it brings the resulting of shortage which has consequently led to price increase in the Malaysia since 2008 (World rubber supply tight, but price outlook bullish 2010). From Figure 2.1, at P0, as demand shifts from D0 to D1, it shows the demand has increase and the equilibrium price has move from P0 to Pn shows that the quantity of supply also increase. However, in the Figure 2.2, the supply shifts from S0 to S1, which means decrease in supply and the equilibrium price has increase from P0 to Pn and decrease in quantity demanded. As a conclusion, through Figure 2.1 and Figure 2.2, both of them showed a shortage which is the shaded region where the quantity demanded (Q1) exceeds quantity supplied (Q0). Besides, an upward pressure fall on the price of rubber due to the shortage and when the price is at Pn resulting a new equilibrium, point E and the quantity demanded is at Q1, as shown in Figure 2.1 and Figure 2.2. 3.4 Market Equilibrium Changes in Equilibrium Equilibrium described as in a market occurs when the price balances the plans of buyers and sellers (Hubbard, 2009). Bernama stated that the prices of natural rubber will continuously rise in this year but the output of the natural rubber in February has drop if compare to January whereas the demand increase in world markets (February Rubber Output down 15.8 Per Cent 2011). Figure 3.1 S1 S D D1 P1 P0 Q Quantity Price Supply Demand for Rubber market In the change in equilibrium, there is increase in Demand and decrease in supply. There Therefore, the demand curve shift rightward from D to D1 and supply curve shift leftward from S to S1, as shown in Figure 3.1. The new equilibrium price increase and move from P0 to P1. But there is no change in Quantity. The equilibrium price rise up but quantity is indeterminate. 3.5 Subsidy Smallholders can 5.0 Reference Lists Adnan, Hanim. 2011. Right time for renewed interest in rubber sector. The Star.http://biz.thestar.com.my/news/story.asp?file=/2011/4/5/business/8412507sec=busi ness (Accessed April 1, 2011). Demand. 2011. Investor Glossary. http://www.investorglossary.com/demand.htm (Accessed April 1). .Kian Seong, Lee. 2011.Careplus gains 4 sen premium on ACE Market debut. The Star. http://biz.thestar.com.my/news/story.asp?sec=businessfile=/2010/12/7/business/756724 2 (Accessed April 2, 2011). Supply. 2011. Business Dictionary.com. http://www.businessdictionary.com/definition/supply.html (Accessed April 2, 2011). Admin. 2011. Global warming threat to natural rubber. Srilankan rubber Industry. http://slrubberindustry.com/2011/01/19/global-warming-threat-to-natural-rubber/ (Accessed April 2, 2011) Jack Wong. 2011. Rubber board unveils planting scheme. The Star. http://biz.thestar.com.my/news/story.asp?file=/2011/3/29/business/8364614sec=business (Accessed April 2). World rubber supply tight, but price outlook bullish. 2010. Bloomberg. http://www.engineeringnews.co.za/article/global-outlook-for-rubber-supplies-are-bullish-2010- 02-12 (Accessed April 3, 2011). February Rubber Output Down 15.8 Per Cent. 2011. Bernama. http://www.bernama.com/bernama/v5/newsbusiness.php?id=578466 (Accessed April 12, 2011)

Character Analysis Of Annie Hall Movie Film Studies Essay

Character Analysis Of Annie Hall Movie Film Studies Essay Overview of the movie Annie Hall is a classic romantic comedy in American which explores the nature of sexual relationships. The movie is focus on the relationship between two main characters Alvy Singer and Annie Hall. They had gone thought happiness and tears over years. However, due to their different personality and view of life, they finally break-up and lived their own lives with other partners They live, they love, and they screw up. About Alvy Alvy has described his life as unhappiness, suffering and full of loneliness at the beginning of the movie, and he was obsessed with deaths. Seemly, he was pessimistic. He only saw the worst side of people and all the things are negative in his eye, this feature point out his hostile characteristic. He cannot trust people and develop judgments based on his own perception and value. When Alvy was young, his living environment was detrimental. For example, when he was nine, he read a book talking about the universe is expanding and will one day explode; he was criticized as a child of acing on early sexual impulses of kissing a female classmate; he suffered from shadow of being a Jewish and narcissist. These experiences had affected the development of his personalities of becoming pessimistic, self-loathing and inner anxiety. Alvy belongs to Neuroticism, according to the Big Five model of personality types developed by Costa McCrae. He shows depression, hostility, anxiety, and impulsiveness. His emotional is always changing over the time and unstable. About Annie In direct contrast, Annie is an aspiring singer from the Midwest, with a flighty personality, insecure streak, eclectic wardrobe, who uses words like la-dee-da, Grammy, and neat. she provides much of the positive attitude in contrast with Alvys negative. Relationship between Alvy and Annie Before Annie, Alvy had two failed marriages. The story had no provided clear explanation of why he failed these two relationships, but we can still make a guess based on the story plot. It might because of Alvys Neuroticism characteristic and different expectations on each other. Alvy and Annie were sweet and passionate at the beginning of theirs relationship. They had sex frequently that could possibly get a Guinness record, which is a joke from Alvy. However, time made it different now. They gradually had sexual problem leading Alvy thought that Annie did not make love with him wholeheartedly, however, Annie insisted that there was just a proceeding to another stage of their relationship. Other than their sexual problem, Alvy and Annie were holding very different views towards lives. Annie thought Alvy did not try to understand her and was too self-central. For instance, when Annie had a bad mood due to overslept, Alvy just thought that she was angry since she was in a period. Annie said he was too selfish to improve himself depend on her, since Alvy of thought she was not smart enough and lack of education. Moreover, Alvy did not like marriage and commitment, which made Annie mad and reconsider about their relationship, Did Alvy really love her? But, we can understand that Alvy express his love in own special ways. Their difference had caused their relationship become problematic. Application of Psychological Theories for Relationship Love, always is the abstract feeling and complex emotion of human beings. Therefore, psychologists tried to develop some scientific approaches to let people know more about it. In the following paragraph, I would to use three psychological theories to analyze the relationship between Alvy and Annie. There are the 1) Love triangle theory, 2) Attachment theory, and 3) Love style theory. à ¢Ã¢â€š ¬Ã†â€™ Love Triangle Theory and its Application The theory was developed by Robert Sternberg, and which suggests that a relationship develops by three components and A perfect love should be consisted of all of them. The three components are 1) passion, 2) commitment, and 3) intimacy. Passion Passion is a very strong subjective feeling that about a persons. It is an intense emotion pressing feeling, enthusiasm, and the desire for something. Passion including the emotion those lead to romance, physical attraction, and sexual consummation. Usually in a relationship, the passion is very strong at the beginning. This explains why some couples have sex more frequently at beginning but then decline by time. Passion might fade out if the relationship is not maintained well. In the movie, we can see Alvy showed his passion thought had sex with all his partners among all three relationships. Because they were sexually and physically attractive to each other. Looking at the relationship with Annie, Alvy said that they had frequently sex at the early stage of the relationship but then decrease and created sexual problem. This is the normal phenomenon told by this theory that passion is usually stronger at the beginning and then become weaker over times. This is what we saw on their sexual problem, and a proceeding to another stage of their relationship said by Annie. Commitment Commitment is a promise, the intention that how much people want to stay in the relationship. In the short term, it refers the decision to remain with another; and in the long term, the shared plans and achievements made with that other. For example, a man loves his girlfriend seriously and wants to live with her for the rest of life. He could make the long term commitment to marry her. Before Annie, Alvy had marriages twice. Getting marriage is considered as a kind of long term commitment. Although the marriages Alvy had were failed, we can know that Alvy is kind of person who willing to make promise, at least to his personal level. Annie thought that Alvy did not like marriages and making long term commitment with her. This might because of their expectations is different with each other. To Alvy, he had already had two unsuccessful marriages, and he may not want to get into marriage and being hurt again. Alvy was messed up when Annie tried to move into his apartment, and he did not agree that having a relationship meaning to living together. His view toward love was very different with Annies, and which to her living together indeed commitment is. However, we can still see the intention of Alvy that how much he wanted to be with Annie. He let Annie to live with him when their relationship just started. He displayed a short term commitment that wanted to remain Annie by letting her in. But he failed to make long term commitment with Annie and which about consider the future of their relationship. For example, Alvy flew to California and tried to gain Annie back to stay with him in New York, but that was not viewed as long term commitment or expression of love to Annie, because Alvy did not making any promise for their future plans like marriage with Annie. Intimacy This is constructed by two elements, 1) the overlapping self-concept and 2) interdependence behavior in the relationship. Self-concepts: This is about how people perceive who they are. Those may include dreams, goals and aspirations in life. In explain the Overlapping self-concept, there is about when two people come together and find their common grounds, and willing to share their similar lives. Interdependence behavior: These are interdependent relation to overlapping self-concept. In a relationship, people expect they can depend on their partner to attain certain targets together. This is the process that request give-and-take action in order to achieve common goal. They are the relation expect their future lives are rely on their partner, and trust and understanding is important. In the movie, Alvy failed to display intimacy for his love. Alvy and Annie had different view and expectations toward their own and lives. They both have their self-concept and did not overlapping with each other. For example, Annie loved California and wanted to live there, but Alvy hate there and insisted that he only wanted to stay in New York. Since Alvy is self-central, he unwilling to give way to Annie and try to solve the conflict between them, this restricted Annie willingness to stay with Alvy because she could not find a common ground with him. Without overlapping self-concepts in their relationship, it is difficult to perform interdependence behaviors because they did not try to perform give-and- take action and fully trust on each other. Eventually, this is explained that Alvy and Annie are unable to depend on each other and live together for life long. Hence, Alvy showed his intention to stay with Annie and remain her. But he did not involved serious thinking about their future. When Annie thought there was no long term commitment and no intimacy in their relationship, their love is just take court of Infatuated Love. They are just physically and sexually attractive to each other but did not overlapping self concept with their partner. Imperfect relationship made their passion gradually faded out over time; eventually their love had gone reasonably. Attachment Theory and its Application Attachment style is likely to exert a very pervasive influence on the individuals relationship with others, because it reflects general views about the rewards and dangers of interpersonal relationships. There are four types of attachment styles, and divided into secure and the insecure type. In this movie, we discover insecure type of Fearful-avoidant attachment appears on Alvy. Fearful-avoidant attachment (Low self-esteem, Interpersonal Mistrust) Fearful-avoidant people view negatively to themselves and also the partners. They are afraid of getting close with others in order to avoid rejection or being hurt. The reasons behind is because they unwilling trust others or to depend on them. They are often hostile and dont realize when they are getting angry. Also, they tend to have problems getting along with others, are often jealous, and tend to use alcohol to reduce anxiety in social situations. According to the Journal of Personality and Social Psychology written by Patricia Noller and Judith Feeney, they mentioned that Avoidant attachment holders had a comparatively less satisfying and intimate relationship. This was what we saw on Alvy. As we know that Alvy did not trust and rely on others. He was self-loafing characteristic and always tried to keep distant from others. Obliviously, Alvy belong to fearful-avoidant attachment style. They are kind of people that fear of being hurt, since Alvy had failed in marriages twice, he avoided getting too close with people, but desired a close intimate relationship at the same time Therefore, Alvy displayed sort of distance from Annie when he with her. He argued about Annie movie into his apartment, and claiming that having a relationship not meaning to live together. On the other side, he desired to get closer with her. He asked Annie to take some adult education courses in University for improve herself. While Annie went out to have a meeting with the University professor, Alvy distrust Annie and spied her. Because of he was hostile and thought there were affair between Annie and the professor. Alvy viewed all things negatively, and unwilling to trust people, including the one he love. This Fearful-avoidant attachment character on Alvy had affected his relationship with others and also unable to develop true love relationship with Annie. Compare with other attachment holders, they might experience less the Candy of love because they avoided intimacy with others, and did not trust with wholehearted. Love Styles and its Application This style was developed by John Lee and which suggests that there are six love style displayed by human beings. The six love styles are: Ludus, Storge, Eros, Pagma, Mania, and Agape. Each love style is developed by peoples personalities and leads to various acts in the relationship. Ludus and Storge are the love styles that we saw on Alvy. Ludus Ludus is a game of playing love. They strive to fulfill their needs of Entertainment and Excitement in love. They are enjoying to having sexual excitements with different partners. For them, love is not to be taken too seriously and emotions should be kept in check .Researchers have found that ludic lovers are linked to sexual aggression. Psychologists pointed out that Avoidant attachment holder would more likely perform Ludus love style. Seemly, we can see Alvy perform in this way. He met and also had sex with different women after broke- up with Annie. Alvy might just fulfill the sexual excitement with those unfamiliar women, and even did not consider there are love existed between them, because his heart still belonged to Annie. When Annie called him, he decided to cheat to her that he saying he was alone and rush to Annie immediately by left his temporary partner on the bed. Storge Storge love lacks passion and intensity. This style of love usually begins relationship out of friendship, which eventually develops into feelings of romantic love and intimacy. They are still able to be friends after separated. Sex is viewing as bonus to them, but not the usual way to express their love. For them, commitment is the bonding that linking them together, thus, it is more important. Viewing the Alvy and Annies relationship, they had the Storge love style. They felt interested in each other after they first met in tennis court. They build their relationship from friend to lover, They talked, dated and finally fell in love.Although their relationship becomes problematic, they were still important to each other. For example, one night that Annie found two spiders in her bathroom, Alvy ran to her in the early morning and help her kill that two big spiders, even they were broke-up already at that moment. To Alvy, Annie always was the special one that made him changes, although that he was still self-central. Conclusion The Neuroticism personality and Fearful-avoidant attachment style of Alvy was the main factor leading to the breakage of the relationship. Alvy brought his own value into the relationship, making all things negative. Also, he did not trust and kept distant from others and self-central. All these behaviors caused Annie could not stand him anymore and leading their relationship to disappointed result. Alvy was not able to develop commitment and intimacy with his partners and taste the Candy of perfect love eventually. Although Alvy and Annie broke-up finally, they were still building a relationship in term of friend. From the movie, we can understand that Alvy love Annie very much and wanted to gain her back. He wrote a play at the end of the movie, with the same conversation that they had in California, but different ending with Alvy successfully gaining Annie back. Alvy was hoping that one day Annie would understand his love. In my opinion, the movie was quite sad because it was not with a happy ending. However, it did a good job in deliver message about the self reflection in love and that We should treasure the love you got! (Word Count: 2652)

The Life of William Shakespeare Essay examples -- Shakespeare

William Shakespeare was a very talented man known for his various works of literature. His works include poems, plays, and sonnets. His works are then broken down into tragedies, comedies, and histories. Shakespeare left this world centuries ago, but his writings continue to live throughout the world today. He has greatly impacted the world of literature and his existence will forever be remembered. In 1564, William Shakespeare was born in Stratford-upon-Avon (Hazell 32). It seems that Shakespeare’s career began around the year 1592. This was a tough time for playwrights and actors. There was an outbreak of the bubonic plague which caused concerns for those wanting to watch because of being surrounded by those potentially carrying the disease, thus making it hard for the playwrights and actors to find work (â€Å"William Shakespeare.† 653-654). Not only was disease an obstacle William Shakespeare had to overcome in his work, he was also forced to face hampering from religious aspects as well. Leaders in the Puritan community looked down upon plays, acting, and other things of that nature. These authorities thought that these activities would sway people from focusing on the importance of practicing their religion. Plays and such were not allowed to be performed while in the city of London. They were banned. Eventually, despite all the obstructions, plays and theater came to be a popular thing although still forced outside the city (â€Å"The Changing Status...†). After overcoming the troubles of becoming an actor and a playwright, William Shakespeare has become well renowned. His works reach to people all around the world despite the language barriers and different races and cultures. For centuries, the popularity of his work... ... Co., 1919. 5. Print. Ellis, Jessica. â€Å"What are Shakespeare’s Comedies?† wiseGEEK. Conjecture Corp., 2003. Web. 31 Jan. 2012. Frye, Roland Mushat. Shakespeare’s Life and Times. Princeton, NJ: Princeton University Press, 1967. 16. Print. Hazell, Rebecca. Heroes: Great Men Through the Ages. New York: Abbeville Press, N.d. 32. Print. McMillan, Eric. â€Å"Who Was the Greatest of All Writers?† The Greatest Authors of All Time. N.p. 2011. Web. 26 Jan. 2012. â€Å"Race – Introduction.† Shakespearean Criticism. eNotes.com. Gale Cengage, 2006. Web. 31 Jan. 2012. Schwartz, Debora B. â€Å"Shakespeare’s Plays: The Histories.† ENGL 339. N.p. 2002. Web. 31 Jan. 2012. â€Å"The Changing Status of Theater.† About.Com.Shakespeare. The New York Times Co., 2012. Web. 31 Jan. 2012. â€Å"William Shakespeare.† Encyclopedia Americana. Vol. 24. Danbury, CT: Grolier Inc., 1994. 652-654; 656. Print.

Ralph is the Best Leader in Lord of the Flies Essay -- essays research

Who is the Better Leader? In a group, there are always people who prove to have better leadership skills then others. The strongest of these people can often influence the weaker people into following them. However, the strongest person is not necessarily the best leader as it is proven in William Golding's book, The Lord of the Flies. Although Ralph is the weaker person, he is still able to show a better understanding of people than Jack who is stronger. Ralph demonstrates his excellent leadership skills throughout the book by keeping the group in line, treating everyone with respect, and staying focused on getting rescued. While the boys are under Jack's control, they quickly went back into how they started when they first got there. However, Ralph was able to keep the boys under control by holding meetings. At the meetings, a sense of order is instilled because the boys are not allowed to speak unless they have the conch shell. "I'll give the conch to the next person to speak. He can hold it when he's speaking." (p. 31) By making this rule, he gains respect from the boys and becomes for confident as a leader. Ralph uses his power to tries to make the boys better people. He shows his by building them shelters. "They talk and scream. The littuns. Even some of the others." (p. 53) Ralph is saying that the boys need the shelters because they are afraid and the shelters will help the boys feel more secure. This shows he has better knowledge of people making him a better leader than Jack who does not understand this. Jack does not realize that the boys need to feel secure and need someone in control. Ralph shows what the boys need by the way he handles the then. Jack considers the boys lower to him, meanwhile, Ralph treats... ... Ralph has proven to have a much better understanding of people and their needs and this makes him a much better leader than Jack. With Ralph's understanding of the need for order and rules, he improves the condition where the boys are living in. Jack's condition was horrible. Also, Jack treated the boys very badly and like he better. Ralph, on the other hand treated the boys all equally and with respect. Ralph's priority to get off the island shows his wisdom and ability to make good decisions. Although Jack was popular on the island for the short amount of time the boys were there, he would not have been popular for much longer. He does not have any of the qualities that a good leader should have and turned himself and the rest of the boys into complete losers. Jack's plan would have soon faded but if Ralph had become leader, his wisdom would last much longer.

Drug Companies and Ethics Essay

After researching pharmaceutical companies, I quickly realized this is a very controversial topic. I’m not certain anyone in many of these companies have very many moral standards. Drug companies seemed to be very profitable from the researchers to the drug reps that deliver â€Å"gifts† and sample meds to the doctor’s offices that push their medications. Many activists will argue that drug companies put themselves before human rights. Companies violate health related human rights by prioritizing profits over peoples access to essential medications. Many large scale drug companies argue that they are proudly taking the stakeholder approach and striving to promote fair labor practices and non-discrimination in the workplace. They will also argue that the reason medication prices are so high is because of all of the research that is involved in developing a medication, while activists argue that meds are so expenisve due to the marketing they put into a drug in the first several years. I found researching the pharmaceutical companies to be very interesting. It was very hard to get past the negative controversies and debates to find anything positive about any one company. However, I finally found one company in particular, Merck & Co. that has taken responsibility and turned around some negative press by developing a program that helps thousands of people. Lynch 2 Merck is one of the largest and most profitable drug companies in the world, but they have also been a leader in a donation program that helps Third World countries in Africa, South America and Yemen since the 1980’s. Merck became one of the first drug companies to become socially responsible by donating to countries that could not afford the essential medications needed to prevent a disease that caused something as severe as blindness in hundreds of people. Their medication, Mectizan, taken annually can alleviate and has ultimately eliminated this disease in some countries. Since the 80’s when Merck started this program many other drug companies have jumped on board. Companies such as Pfizer, Johnson & Johnson and GlaxoSmithKline have all started taking social responsibility and are now donating through programs to these Third World countries. These companies are donating medications that our country takes for granted and that we may not need in our everyday life. Johnson & Johnson donates a medication that rids their children of intestinal parasites while Pfizer donates Zithromax to eliminate trachoma. If it were not for these companies donating such large quantities of these drugs every year, millions of lives would be lost. I find it very interesting that the drug companies that many people complain about and that make millions a year in profits seem to also be able to do such wonderful things in these countries. I found many articles that complained about the CEO’s and about the terrible morals that some of these pharmaceutical companies are known for. I think that when it comes to morals and ethics people see what they want to see. Drug companies have had a bad name for many years so you don’t see a lot of positive press and articles such as the one I found. It was actually refreshing to read about the d rug companies that donate and the lives they save. Some of us may not agree with how these companies push their drugs into our doctor offices and we may even say that they do not practice great ethics, but it seems as if these companies are at least trying to keep a â€Å"good name.† I am certain that the people in these Third World countries are very grateful to the drug companies that donate because not only are these companies saving their lives but they are also saving the lives of their children.

Legs by Post Essay

1.Who are the protagonists of this case? For what are they trying to solve / what decision are they trying to make? The protagonists of this case are Elizabeth Preis and Dickon Addis. Together they started a London-based mail-order business called Beautiful Legs by POST. They are trying to raise  £110,000 within the next month in order to mail out 20,000 catalogs each in January and February. In order to solve this, Preis and Dickon must find investors to fund the next phase of growth for their company. They need to know what the response rate would be, what the average size per order would be, and what percent of initial customers would reorder. Would they be able to rise the financing that they needed in order to stay on track? How could they get more free publicity? (Page2 of case) Answering these questions could help determine if Beautiful Legs by POST could be a feasible business. 2.Use the People-Opportunity-Context framework to evaluate this opportunity. People like Elizabeth Preis, Director of Marketing, and Dicken Addis, Director of Finance and Operations are worth being invested in. They both have experience The opportunity involved in Beautiful Legs by POST is the advantage of finding a gap in the marketplace for mail order in Europe. After market research they found that the gap was specifically in the U.K. Starting their business in this location gives them a competitive advantage of being one of the first companies in mail order. Another opportunity involved with tights is that they are a replenishment item that requires regular purchases. The analysis from Market research indicates clearly that there is a customer segment who wants to buy through mail-order, so business opportunity exists. People like Dicken Addis, Director of Finance and Elizabeth Preis, Director of Marketing are worth enough to be invested. They have valuable experience in their respective fields and also business plan shows that they understood the product. Competitive advantage being the 1st one in mail-order Break-even analysis and cash flows are convincing