Thursday, October 31, 2019

Strategic HR Approach Research Paper Example | Topics and Well Written Essays - 1250 words

Strategic HR Approach - Research Paper Example I will discuss some of the solutions that I use to settle down issues within my management enterprise. It will also address some issues in employee safety and benefits. As the head of human resources; I have to evaluate the available resources in relation to the personnel required. Environmental analysis, evaluation, and formulation are also necessary for effective performance (Armstrong & Baron, 2002: 70). 1) Health and security of workers At one time, an employee had cancer and had to be hospitalized for two months, which consumed all her finances and left her with hospital bills to clear. As the head of human resource, I had to issue a statement to the finance department for them to release the finances. This was going to be dependent on the nature of output that she gave the enterprise. Since her performance was an asset to the organization, she got the cash. The rewards comparison to effort determines the eligibility of the workers to the institution. Such individuals, who help the organization towards achieving its goal, the enterprise have the obligation to maintain them and integrate them into the institution (Sharma, 2009: 98). Before employing workers, they sign an employment contract that entitles them to interests and other flexibility offers. Such benefits help cater for the employee needs. The government has also come up with enactments to ensure that workers get friendly working terms (Armstrong, 2008: 154). As the human resource director, I have the obligation to recruit new staff to the enterprise, and hence there are considerations to make including academic competence and readiness to work in a competitive environment before taking in new staff. 2) Effective relations between workers and supervisors Strategic management helps the institution realize its objective by ensuring proper maintenance of the workers. A change with the supervisors seemed necessary. Nevertheless, on changing the supervisor, more accidents were reported and the supervis or complained that the workers output was considerably low. As the head of personnel, I had to find a solution to help us regain our output and to motivate our workers on their performance. The supervisor lacked the skills to motivate the workers to improve their performance, and he should have noted that the people working were older which affected their performance. Leaders should not exert unnecessary pressure causing confusions and disrupting workers (Armstrong, 2008: 147). For effective management, an individual needs to be keen, committed with excellent problem solving skills and well equipped with the knowledge to help in understanding personal responsibilities clearly. I had to instruct the supervisor on how to handle our staff to avoid further accidents, which were due to tension among the workers. By training, giving orders, and detailing in a manner of performance helped the organization retain back to its production quantities that the supervisor improved with time after learning how to handle the personnel. It was impossible to lose all the experienced workers in the enterprise and hence the only strategy was to resolve on how to maintain both (Armstrong & Armstrong, 2011: 310). 3) Equality Punctuality in the job is quite noteworthy, and all personnel are subject to the rules irrespective of their positions or relations in the enterprise

Tuesday, October 29, 2019

Best Practices for School Principals Essay Example | Topics and Well Written Essays - 1250 words

Best Practices for School Principals - Essay Example This essay declares that principals are the chief executives of schools. In the absence of a competent principal, a school may face lot of problems. In other words, a principal can make or break a school. Scholars often talk about the importance of teaching and the skills necessary for teachers. They speak less about the importance of principals in controlling or managing school resources. In fact principal is the person who is managing the school resources, including teachers and infrastructure facilities in the school compound. This paper analyses the importance and best practices of school principals in general and school principals in Texas in particular. This paper stresses that democratic way of functioning by the principal is always welcomed by the students, parents and teachers. However, it is not necessary that democracy may bring intended results in schools. For example, teachers and students may consider the liberal attitudes of the principal as a weakness and they may try to exploit it. In order to avoid that it is better for the principal to implement situational leadership in his functioning. In other words, the principal should change his way of functioning based on the situations. There are situations in which the principal forced to use his power and authority to punish the students and teachers. Teachers may come late and students may not attend the classes regularly, if the principal fails to punish the culprits. School is a place from which the students lean discipline. In the absence of a competent principal, students may learn crazy life styles from school campuses instead of discipline. It should be noted that in ma ny of the Texas school campuses, drug addiction and alcoholism are big problems. Moreover sexual exploitation is also taking place in many of the Texas school campuses. If the principal fails to take necessary actions to punish the culprits, such unacceptable behaviors may increase in school compounds. In short, an effective principal should be the one who implements

Sunday, October 27, 2019

GSM based Wireless Notice Board

GSM based Wireless Notice Board 2.2 BACKGROUND The use of scrolling display boards for advertisement is becoming common these days at various shops, shopping centers, railway and bus stations and other such places. It is becoming an effective mode for communicating with the public and providing them information. The issue with such displays is when frequent updating of the messages is required. It becomes inflexible, time consuming and a technician needs to go to that location of display board and plug the computer to it and then update it. it doesnt give the flexibility to change the message from any remote place. Another issue is with the placement of display boards, it cannot be placed at any place due to its complex and delicate wiring. 2.3 To overcome such problems, I designed a GSM based Wireless LED notice board. It is basically a display system that uses real time noticing, b sending messages through mobile phone in the form of SMS. In such system, there is no requirement of reprogramming the code to update or change the message that needs to be updated as the whole process is based on wireless technology. A multiplexing method is used to drive the LEDs. And the power requirement for display module is also reduced. 2.4 OBJECTIVES I aimed to develop a moving sign board which can be controlled by the user by sending a SMS. The user can change the scrolling/display message immediately unlike the old device which requires personal attention at the location using a desk bound device like PC or laptop. My project will let user update it even from a remote distance. Once the message is displayed and is in use, it gets deleted from the system memory to allow new updates to be stored and making space for upcoming SMS. Also, I wanted to design a model which has reduced complexity and simplified hardware and wiring requirements. 2.5 Wireless technology is an upcoming technology, due to this reason I planned a project based on it. It implements the wireless communication between a mobile phone and a display board. It uses a combined feature of microcontroller and wireless technology to construct an accurate and effective communication system.   The user makes use of a simple GSM based mobile handset which will help in sending messages for display purpose via SMS to various display boards. A GSM modem is used at the receiver end which detects and receives upcoming new messages. Proper coding is set in the microcontroller which gives AT commands to read the SMS that is received from the modem and is then stored in the microcontroller. 2.6 The nature of my project initially was research and survey based along with problem solving. I had to consider the safety issue and fast track transmission of the information. The duties I was required to perform are: I had to divide the project in smaller parts and assign time-duration for each task. I was involved in intensive research and analysis based on the topic of interest for my project. I had to perform survey on various microcontrollers, peripheral devices for e.g. LCD, transmitter and receiver circuits, GSM and many more based on the need of the project. I projected a schematic diagram with the help of ORCAD software. I designed the PCB layout. After having the PCB layout I was required to make the hardware structure. Which was followed by writing the code for the working of the device. Lastly, it involved preparation of report and presentation for the entire project. It was my duty to keep my project guide updated with the progress of the project. 2.7 PROFESSIONAL ENGINEERING ACTIVITY To begin working on my project, I started studying topics of interest and related to my project. After processing and analyzing the information found based on my survey, I started designing the block diagram for my project. I used ORCAD software to design the schematic diagram. It was a new software for me, so it took time in understanding its functions and tools. I structured my drawing in such a way that the project focuses on the transmission of textual data through air interface with the help of GSM through asynchronous serial communication. When a unique pass key is entered, the data gets displayed on the LCD. Also, it will receive and accept data from dedicated and registered user only by performing address matching. 2.8 Various components that were used are described below: Power supply I used a step-down transformer of 230V primary to 5V secondary voltage that would give a power supply of +5V. This circuit also provides a variable 12V supply to the motor drivers. GSM Modem    in the receiving section, it consists of a slot which holds the SIM card. The SIM stores the messages that are sent by the user. It works on single supply voltage of 3.4V 4.5V. Max232 level convertor it is a dual driver or receiver which acts as an interface medium between the microcontroller and the modem. Microcontroller I used the 89S52 microcontroller which is a 40-pin powerful controller which consists of several features. It provides a special feature of data signal and clock signal which is required for scrolling the messages. 648 LED dot matrix it is formed by wiring multiple LEDs together in rows and columns. It is done so that it minimizes the number of pins that are required to drive them. Each character is displayed by scanning of either rows or columns. Shift register IC74LS154 it is a high speed 8bit Serial-In Parallel-Out shift register. I have made use of shift register to minimize the number of I/O pins that would be used to drive the column of LED matrix. Crystal 11.0592MHz such high value crystal helps in reducing the flickering effect that is seen in the LEDs. 2.9 After finalizing the components, I went ahead to connect each component to the PCB. After laying out the PCB me and was shown to my project guide for any improvement possibility and to get feedback on it. After getting the final confirmation from my supervisor I connected the components and completed the full hardware structure. The next task was writing the code for its functioning. I prepared a flow chart to follow a well-defined path while writing the code. I used keil Microvision software to write my code. It develops a HEX file which can be loaded into the microcontroller. I wrote my programming code in Embedded C language. I divided my working in two parts, so the code was written in two parts. 2.10 The display process begins by writing 0 on all rows. This will result in blanking out of all LEDs at the beginning. The microcontroller uses ASCII code for each character that must be displayed. It uses this value to access the corresponding display pattern in a character look up table. The display will be sent out to the display shift register in serial manner. For but with value 1, the LED will be kept off and for bit with value 0, the LED will be kept on. This process gets repeated for first line of the other five display matrix. And thus, enabling the first pin. The same process is repeated for every row till all the rows are displayed. In row scanning, appropriate logic levels are set and passed to the columns and each row is selected for about 1ms time. Thus, creating a persistence of vision effect and the image is displayed as a still perceived image. The microcontroller uses and generated a HEX value for every character that needs to be displayed. 2.11 The second part involves scrolling of the message. This effect is achieved by defining seven display buffers, each of size 32 bits and stores the bit information of 648 LED in the matrix. The scrolling process for displaying the message begins from right to left. All the column values for all the rows are shifted to the left direction by giving a suitable volume of shift step. This will help to move the character from right to left. After successfully shifting of the character, the row values of next character are taken up. This is done after scrolling it for 5 time per character to accommodate many characters simultaneously. For every shift, the display buffer gets updated. Every character is shifted six times to fully load into the display buffer. Thus, the process continues until all the characters in the messages are loaded. After loading of each character, the message will continue to scroll until a new message is received. The microcontroller automatically stops the display and extracts the new message from SIM card on the arrival of new message. It then executes the above cycle for new display process which scrolls down the new message. 2.12 On completion of the software and hardware part of my project, I performed a test run on it to check the working of the project. On facing difficulties, I performed troubleshooting on the whole system and gave it a run again. Constant helped was received by my faculty members during any difficulty. Major problem faced by me was in completing the programming code of the model. As my projects main heart was the software. I referred many software books and coding languages to understand the problem and solve it. Another issue was related to the receiving the signal from the GSM module to the microcontroller. I thought the problem was in the GSM module, but on later evaluation of the problem, I came to know the problem was in the connection, the input pins for the microcontroller was mismatched and soldered in wrong place. To rectify the issue, I studied my circuit diagram again and soldered it to the correct place. 2.13 SUMMARY To conclude, my project explains each development step I took for designing the GSM based notice board by integrating features of all hardware components used. Each module is reasoned out and placed carefully, thus making the unit to work best. The speed of the display can be controlled through the software and the message is displayed as required. Keeping a good scope open for future use in various industries such as food industry, in trains, in educational institute etc. The project gave me a good experience in my own field. I developed many technical skills, managerial skills, and problem solving skills. I believe I made a good use of my academic knowledge that I had gained during my bachelors and applied it to my project. The project was successfully completed on time. I gave weekly report and presentation to the project guide.

Friday, October 25, 2019

To Kill a Mockingbird by Harper Lee - The Character of Scout :: Kill Mockingbird essays

In this essay you will be informed about Jean Louise Finch, or other-wise known as Scout, after reading this essay you will understand about her physical description, conflicts, courage, and emotional moments discussed in the book , 'To Kill A Mocking Bird' by Harper Lee. Scout is just a straight, plain tom-boy.   She wears dirty overalls, very scruffy, has bangs and, like most tom-boys, hates to wear dresses.   That was just to tell a little about her physically you will find more about her behaviour while reading the following paragraphs. There are moments in this book that show conflict between Scout and other characters.   An example of a conflict is between Scout and Cecil Jacob, a class-mate.   This conflict is about her father, Atticus, Cecil said that Atticus was a nigger-lover.   The same conflict came up again but this time it was between Scout and Francis, her cousin, about her dad, Atticus, being a nigger-lover, this conflict started on page 83-86.   A part of this is below (page 86): '"What did Francis call him[Atticus]?". "A nigger-lover...."' One other conflict was with an old lady, Mrs. Dubose, this conflict was started by Mrs. Dubose, she had started this problem because she was being snappy at Scout for no reason, Scout hated her, this hate is shown on page 99.   It is stated below: '"Jem and I hated her[Mrs. Dubose]."' So after Scout had found out Mrs. Dubose's reason for be snappy all the time, the reason was she was sick and on the drug Morphine. Scout is an extremely courageous character too.   Since I've told you about the Cecil Jacobs' conflict you might be thinking, "What a JERK!!"   Scout does too and wants to make him eat a knuckle-sandwich!   The amazing and courageous part is that she has never turned down a fight in her life but now she does because Atticus had said for her not to listen and most importantly of all not to fight back.   So she is not fighting back because of her love for Atticus but taking the blow, as in letting them call her and her father names.   I call this being a courageous human-being.   This drama is shown on pages 75-77.   I have taken an example from pages 76-77: '"You gonna take that back, boy[Cecil Jacobs]?" '"You gotta make me first!" .... "My parents say...."   I drew a bead on him, remembered what Atticus had said, then dropped my fists and walked away, "Scout's a coward!" ringing in my ears.

Thursday, October 24, 2019

Effectiveness Of Anti-Smoking Advertisement Essay

Out of the total business of Tobacco in the world (i.e. $ 27 billion a year), 50% amount of the total turnover is being spent on marketing of the products (U.S. FTC _Cigarette Report_ 2007). The total deaths due to smoking were 100 million in the 20th Century. If precautions are not taken, it may go up-to one billion in the 21st Century against the present count of 5.4 million deaths as per WHO report, Feb.8 (Xinhua). The WHO report also says that governments earn as revenue more than 500 times than what these spend on non-smoking campaigns. The turnover targets of the tobacco industry also calls for anti smoking charitable organizations to prevent smoking for the freshers and take into confidence the regular smokers to quit. Different Messages should be used to impress people and these should be very much effective through a research. All these messages should reach the people through an outdoor campaigning or through radio, television or distribution of printed pamphlets. Public Relation shall also help you to contact the affected persons. Besides these, Internet contacts and meetings on the public places shall also help you to achieve the targets. 1. BACKGROUND AND PROBLEM DEFINITION Smoking is highly detrimental to health. Regular smoking can lead to serious diseases like lung cancer and chronic heart diseases. It reduces productivity of smokers and hence of organizations in which they are working which in turn hampers the economic growth of the country. The same effects are applicable on second-hand or passive smoker also. A lot of resources of any economy are diverted curing different diseases of active and passive smokers. Such resources could have been diverted towards other productive activities. The possible ways of reducing smoking and hence reducing its negative impact may be: (a) increasing the prices of cigarettes substantially by imposing huge taxes on cigarettes; (b) banning cigarettes  in public places. However, cigarette smoking is an addiction and its demand is relatively price inelastic and thus option (a) has limited scope to reduce smoking. Banning smoking in public places has also limited scope because individuals have the liberty to smoke in private without any major decrease in smoking. To compel individuals to reduce or quit smoking, an effective approach is through advertisement campaigns highlighting the ill-effects of smoking. However, advertisement campaigns will be successful in their objectives only when they are effectively designed and communicated. Since advertisement campaigns involve huge expenditure, it should give the maximum benefit in terms of large reduction in number of smokers. That is, advertisement campaigns should be cost-effective. Thus, designing an effective advertisement campaign is of prime importance for the benefit of any society or economy. This project is an attempt in this direction. This project aims to suggest what a successful anti-smoking advertisement campaign should contain? When the smoking statistics is analyzed for UK, it is observed that it is the highest amongst the persons who aged 20-34 years. Around 35% of persons (both men and women) in the age group of 20-34 years smoke. The lowest smoking rate is amongst the persons who aged 60 and above. Around 16% of the persons in the age group of 60 and above smoke. When the smoking rate amongst the adults is analyzed, it is found out that 29% of men and 25% of women amongst adults smoke. The figure does not look to an alarming when we compare the same with 1974 figures when 51% of men and 41% of women (that is nearly 50% of the adult population in UK) smoked cigarettes (UK SMOKING STATISTICS, www.nonsmokingday.org.uk). Thus, in the recent years the decline in smoking has been mostly concentrated amongst older population. More matured smokers are quitting smoking where as many youths are joining the smoking group. Smoking statistics further show that lower socio-economic group people smoke more than the people in the professional group. 39% of men and 34% of women in lower socio-economic group smoke as compared with 15% of men and 13% of women in professional group (UK SMOKING STATISTICS, www.nonsmokingday.org.uk). The smoking statistics in the age group of 11-15 years show that 6% of UK population in this age group smokes regularly in 2007. However, the regular smoking rate was 16% in 1977 in the age group of 11-15 year. Amongst the 15-year-old population, the smoking rate declined from 25% in 1982 to 20% in 2006 and further to 15% in 2007 (www.ash.org.uk). Thus to persuade the individuals further to quit smoking to increase their productivity and to apprise them about harmful effects of smoking, an effective advertisement campaign should be designed. Different advertisement campaigns should be designed to target different section of society. The segmentation should be done on the basis of age, sex and socio-economic status. Since in UK the maximum smoking rate is amongst the youth and lower socio-economic group, the maximum amount of UK anti-smoking advertisement budget should be kept for these two groups. Since the maximum smoking rate in UK is amongst the persons who aged 16 to 50 years, this project aims at describing the process for designing the effective anti smoking advertisement campaigns for the smokers who are in this age group. The variables which are very important for any advertisement campaign are: (a) content; (b) consistency; (c) clarity; and (d) reach (Sissors JT, Bumba L. _Advertising Media Planning_, 1989). Primarily the advertisement campaign should contain the harmful effects of smoking which should be targeted at different sections of the society in terms of their demographic profile. The content regarding highlighting negative impacts of smoking can be classified as below: The advertisements that highlight the adverse long-term effects of smoking in the health of smokers such as smoking causing diseases like lung cancer and other chronic heart problems. Advertisements that discuss the adverse effects in the short-run such as foul  breath and rejection while the smoker is involved in the romance. Advertisements that describe the false tactics employed by the cigarette companies to sell cigarettes which is a destructive and addictive product. The advertisement should emphasize that cigarette companies are illegally targeting minors and making false claims that cigarettes are non-addictive. Advertisements that involve role models who describe ill-effects of smoking. Advertisements that highlight the adverse effects of second hand smoke or passive smoking on children, friends and other family members. Advertisements that show smokers as the persons who have preferred unattractive and unhealthy life style. Advertisements that involve celebrities and showing that these celebrities are refusing to smoke. This project describes the approach that should be adopted while designing effective concepts of advertising to quit smoking. The approach is designed to help organizations which are involved in choosing the concepts of advertising for a campaign, the main objective of which is to motivate smokers to quit or to make an attempt to quit smoking. The approach is very appropriate for market research. The main objective of the approach is to conduct the market test for finding out the most appropriate advertisement for a particular market or target group. This may be achieved by analyzing the different advertisements which have already been developed in the past. The approach is based on the assumption that the persons who are watching these advertisements could be youth or adults, men or women, smokers or non-smokers. Different advertising campaigns should be designed for targeting different  sections of the society. The campaign which may be effective for adults, the same campaign may not be effective for youths. The project is further divided into four sections. Section 2 discusses the research objectives of the study. Section 3 explains the research methodology of the study. Section 4 provides the data analysis and empirical results while section 5 gives the recommendations 2. RESEARCH OBJECTIVES The main objective of this research is to assess different advertisement in terms of their ability to fulfill certain objectives of advertisement campaign. This objective can be achieved only if the research analyses reactions to different advertisements. The reactions to each of the advertisements can be analyzed on the following parameters: Whether the advertisement will be noticed by the smokers (Attention) Whether the smokers will find the advertisement as relevant to them (Identification) The kind of message that will be conveyed to smokers through the advertisement (Communication) The impact that the advertisement will have on smoking (Effect). The objectives of the advertisement will determine the objectives of research on communication and effect parameters. That is, If the main objective of the campaign is to provide awareness about the harmful effects of smoking – the objective is to find the advertisements which have the maximum potential to provide awareness about the effects of smoking on health. If the objective of the campaign is to encourage smokers to stop smoking –  the objective is to find the advertisements which have the maximum potential to encourage smokers towards quitting of cigarettes. If the objective of the campaign is to enhance awareness of harmful effects of passive smoking – the objective is to determine the advertisements which have the maximum potential to increase awareness of the ill-effects of second hand smoke. If the objective of the campaign is to develop or support smoke-free policies – the objective is to find out which advertisements have the maximum capacity to enhance support these smoke-free policies. The unintended effects of advertisements amongst smokers and persons outside the target audience group should also be identified by the research. 3. RESEARCH METHODOLOGY A focus group discussion approach has been used to conduct the research. In focus group discussion method, there is an involvement of several groups of persons from the target audience. Groups are segmented in terms of their demographic profiles. Persons of the group are encouraged to fruitfully discuss different possible advertisements. Experiences, attitudes and opinions are discussed in the focus groups. Various views are exchanged and explored during the discussion. The main advantage of the context of the group is the ability of group dynamics to bring new ideas and to encourage the debate on the issue. To successfully address the research objectives, minimum four group discussions should be conducted. The complexities involved in the target audience of campaign and the segmentation of the participants determine the number of groups that should be involved while conducting the research. _SEGMENTATION:_ The first task in designing the research is to determine the target audience.  This is followed by finding out the most suitable approach that will be used to segment the target audience into different groups. The segmentation is done on the basis of demographic profile such as age and sex. The following segmentation may be used if the objective of the campaign is to motivate smokers who aged 16 to 50 years to quit smoking. To design the research project and the inclusion of the participants in different groups, the following procedure should be adopted: Different groups should include only smokers (that is those who smoke at least five cigarettes in a day). Occasional smokers should not be included. Only those smokers should be included who are thinking to quit smoking in the next one year or some other time in the future. Smokers who are resistant to change should not be included. Only those smokers who represent suitable socio-demographic profiles should be included to reflect the smoking population. That is, all smokers should be from lower socio-economic group if the target group represents lower socio-economic status. People who are involved in promotion of healthy programmes, market research or having employment in cigarette companies should not be included. To design the project and the inclusion of participants, in addition to the above, some additional criteria are also worth considering. Consideration of these additional criteria will depend upon the characteristics of the smoker population, objectives of communication of the advertisements and the specific campaign’s aims. These additional criteria might contain the followings: Whether the conduct of the research should be in different locations, such as rural or urban or semi-urban. Whether the parents who are smokers should be included. Whether non-smokers and ex-smokers should be included in the research. In each focus group discussion, normally there is a recruitment of eight to  ten smokers. Many times it is better to recruit ten persons as all the people who are recruited will not attend at the given time and one should expect that seven or eight persons will attend. The constructive discussion on the issues and fruitful interaction may be held with this number. _GROUP DISCUSSION APPROACH:_ A room or a hall should be used for conducting group discussion. The group discussion needs to be arranged in a TV room where participants can see TV each other and the faculty. The discussions should be recorded for further review and analysis; if this is not possible proper notes should be drawn after each group. The research assistant shall fill-up a form after completion of each group which will contain the group number, advertisement name and member. Participants shall introduce themselves to each other and further explanation shall be given by the in charge of the group. The participants shall be distributed a set of forms for each Ad and final page after rating of all the advertisements. Each member shall view each of the advertisements and rate the same to have an individual decision without any pressure of the group. This shall result in healthier discussions in the group for exploration in detail. The tape of the advertisement for all the ads shall be run twice and stopped and the participants make ratings thereafter. Thereafter, the in charge of the group shall ask all the participants to complete the final page of rating and collect the same. The order of displaying the ads should be charged to overcome the similarly of preferential order in which these are present. It is necessary for the organizer to record the different number and name of the ad on the top before handing over. Afterwards, he will keep the ads in the order these are shown for each group. The ads should bear a short title in the requisite space before handing over the forms. Conversation between the participants and the moderator shall be held through open discussions where participants shall have freedom to speak openly. Participants may face different questions from the moderator. Research Assistant shall keep record notes of the discussions and observations, which shall based on attention, identification and communication of the smokers and lastly the effect of the ad or the smokers. The Research staff should take notes, include quotations from participants and make concluding observations from the groups as per the themes give below: Whether the advertisement will be noticed by the smokers. Whether the smokers will find the advertisement as relevant to them. What kinds of messages will be conveyed to the smokers. Whether there will be effect of the advertisement on smoking. Whether there will be any unintended consequences of the advertisement. 4. DATA NALYSIS AND EMPIRICAL RESULTS: _RATING SHEETS:_ After the completion of all the groups, all the rating sheets should be collated and the analysis of results should begin. The percentage of persons who rightly identify the core message of the advertisement in either of the first two questions should also be calculated for each advertisement. Calculation should also be made for the percentage of persons who made definitely incorrect interpretation of the core message. This will provide the numerical scores for the themes of communication and unintended consequences. The scorer should decide in advance what is the core message of each advertisement and what will be taken as a correct core message to determine how to score responses of the people. The percentage of persons  who agree or disagree with each advertisement should be computed for each advertisement. A summary of the preferences of the people should be made by comparing these percentages for each advertisement. The percentage of persons who declared each advertisement as the most effective to quit or making an attempt to quit smoking should be computed on the final advertisement rating page. The same kind of rigorous analysis can be conducted by computing the percentage of each demographic group in terms of males and females, adults and youths etc. _GROUP DISCUSSION_ : After the completion of all the groups, the note taking form prepared by the Research Staff should be collated. The core themes and research objectives should be taken into account while analyzing results for each advertisement. The results should be analyzed in terms of the following parameters: Attention Relevance Message Effect Unintended consequences It should be ensured that from each group, all the issues and opinions have been taken into consideration. This can be achieved by taking additional notes (if required) after listening or watching the recordings of each group. One should consider only the opinions which are the most common. It is very important to judge whether an advertisement will be effective or not if only a mall number of participants express their opinions. It should be ensured by the researcher that all ranges of responses have been taken into account and not just the responses that confirm already  established findings and conclusions. When advertisements are compared and preferences are considered, it should be taken into account that the most liked advertisement of the group may not necessarily the best advertisement or anti smoking campaign. The advertisement should be effective and not necessarily liked by the participants. The advertisement which achieves the most objectives of the campaign is considered as the best advertisement. For this, advertisement needs to be noticed, to be relevant, to be able communicate the desired message and to prompt smokers to quit smoking. _COMBINED RESEARCH INFORMATION:_ To select the advertisement, which is most likely to fulfill the campaign objectives, the results obtained from the rating sheets and the discussion analysis should be combined and compared. The analysis of rating sheets will tell about comparison of the different advertisements on different important dimensions. The analysis of focus group discussion will explain about these differences. 5. RECOMMENDATIONS: While designing the effective advertisement campaign, one should take into account the target group for which the advertisement campaign has been designed. The campaign which is more effective for adults, may not necessarily effective for youths. While designing the advertisement campaign for youths, it should contain the following message themes – romantic rejection, smokers as negative role models, ill-effect of passive smoking, celebrities refusing to smoke, involvement of role models describing the ill-effects of smoking. When targeting adults, the ‘Emotional Consequences’ campaign will be more effective as it will make them think about the impact of their smoking on children, friends and other family members. In last, it is recommended that one should conduct the effects of advertisement campaign on outcome. Thus, pre and post test of any advertisement campaign should be conducted. REFERENCES: Teenage Smoking attitudes in 1996. Office for National Statistics, 1997 Goddard, E. General Household Survey 2006: Smoking and drinking among adults 2006. Office for National Statistics, 2008. Drug use, smoking and drinking among young people in England in 2007. The Information Centre for Health and Social Care, 2007 View report Bewley B.R, Day I, Ide L. Smoking by children in Great Britain. MRC Social Science Research Council, 1972. Dobbs J, Marsh A. Smoking among secondary schoolchildren. HMSO, 1982. Hamilton JL. The demand for cigarettes: advertising, thehealth scare, and the cigarette advertising ban. _Review of Economics and Statistics_ 1974;54:401-11. Lewit EM, Coate D, Grossman M. The effects of government regulation on teenage smoking. _Journal of Law and Economics_ 1981;24:545-69. Schneider L, Klein B, Murphy KM. Governmental regulation of cigarette health information. _Journal of Law and Economics_ 1981;24:575-611. Schuster CP, Powell CP. Comparison of cigarette and alcohol advertising controversies. _Journal of Advertising_ 1987; 16:26-33. Warner KE. The effects of the anti-smoking campaign on cigarette consumption. _Am J Public Health_ 1977;67:645-50. Perry CL, Kelder SH, Murray DM, _et al._ Communitywide smoking prevention: long-term outcomes of the Minnesota heart health program and the class of 1989. _Am J Public Health_ 1992;82:1210-6. Flynn B,Worden JK, Secker-Walker RH, _et al._ Prevention of cigarette smoking through mass media intervention and school programs. _Am J Public Health_ 1992;82:827-34. http://news.bbc.co.uk/1/hi/scotland/7791012.stm http://tobaccocontrol.bmj.com/cgi/content/full/9/3/273 http://en.wikipedia.org/wiki/Tobacco_advertising http://jnci.oxfordjournals.org/cgi/reprint/87/20/1538 http://www.keynote.co.uk http://old.ash.org.uk/html/factsheets/html/fact19.html http://www.archive.official-documents.co.uk/document/doh/tobacco/messages.htm http://www.stop-smoking-updates.com/quitsmoking/smoking-and-children/causes-effects/why-youngsters-smoke.htm

Wednesday, October 23, 2019

From Now on, Let Women Kill Their Own Spiders

After reading the two articles â€Å"I Want a Wife† and â€Å"From Now On, Let Women Kill Their Own Spiders†,I find a better way to reduce both women’s and men’s complaints is for women to learn how to love themselves. The first article is written by Judy Brady from the point of view of women; even though is a woman, she wants a wife because a wife does all the housework in a family (Brady 542). In another article, written by Dave Barry, entitled â€Å"From Now On, Let Women Kill Their Own Spiders†, the author humorously appeals to men, telling them not to spoil their wives but to let their wives do their own business, like killing spiders (Barry 539). A woman's love is selfless and fearless; she pays all her attention to family and work. As a professional woman, she needs to work everyday no matter how difficult it is; as a housewife, she needs to keep the house clean and put everything in order; as a mother, she shoulders the responsibility to educate children and create an environment in which children can grow up healthy and happy. Women, you are so silly, when you find your husband paying less attention to you and beginning to complain, you totally lose yourself. So, women, don’t give all your love to others — you should learn to love yourself! To be a better woman, you should learn to appreciate yourself, even if you are just an ordinary woman who does not have a beautiful face or perfect figure. Every morning take a quick shower, put on a simple makeup, and be in a good mood. To be a better woman, you should love yourself and that means not only your appearance but also your inner beauty. Reading some articles everyday or even the newspaper won’t take a long time, but will increase your knowledge. To be a better woman, you should not abandon yourself. Women after getting married, in order to take care of her husband and children, they often give up their hobbies, friends or their own business. Taking time to do what you want is also a way to love yourself. To be a better woman, you should give yourself a beautiful vision and brilliant smile. You should believe that each couple is full of hopes and dreams for their future life together. In the journey of life, no one can accompany you all the time, but yourself. As a result, women must learn to love themselves. Only in this way can your life be filled with confidence and courage and be less lonely and helpless.

Tuesday, October 22, 2019

My First Love Essay Example

My First Love Essay Example My First Love Essay My First Love Essay Teens deal with conflict on a day-to-day basis. This holds true especially for Jason. You could say Jason was your average everyday teenager. He plays the guitar in his free time and has a great number of friends. But as for girlfriends, that’s a different story. It’s not like he isn’t an attractive guy. He has short brown hair, hazel eyes and a smile that was incomparable. His amazing guitar skills and abilities would make a girl go through the roof. And for one special girl, they do. Jason has attended a summer camp for the past four years.During these four years at camp there are at least ten girls who fall for him. Any other guy would see this as great, but not Jason. For three out of the four years he was at camp Jason had Brooke waiting on him at home. Brooke and Jason adored each other. But this summer would be different. Jason attends camp not looking for anyone but ends up meeting Laura. Laura lives in Campbell County and this is her second year at the c amp. Nothing really happens between them. They just become friends and promise to keep in touch until the next summer.The phone calls are endless with e-mails and online chats even longer. They are really starting to bond. By mid-September Jason’s mom, Tracy decides it’s time for everyone from the camp to meet up again before Halloween. She plans an all weekend sleepover at their house. Friends from all over the different counties will come and party the whole weekend through. The weekend before the big party, Randy, Jason’s best friend from camp comes in and helps his mom get the house ready. During that weekend, Brooke breaks Jason’s heart.She says she still loves him but isn’t in love with him. Jason is devastated. How could this be happening to him? Talking to Laura on the phone helps because she was going through the same thing. Although Laura won’t be able to make it to the party the following weekend, she calls often during that time to be there for Jason. Getting together with friends from camp helps to ease the pain. After all the partying, with their house a wreck, Tracy and Jason send everyone on their way. Since Laura wasn’t able to make it that weekend, she decides to visit the next weekend.Laura and Jason hit it off. Jason couldn’t be happier. Things are going great. But, Laura must leave and go back to her home far from Jason. They promise to keep in touch like they did after camp and they do. The random midnight phone calls just to say â€Å"Hey! † helped keep them connected. After Christmas that year, Jason and Brooke decide to work things out and give their relationship another shot. He and Laura decide that the distance is just too devastating. It’s so hard to keep a relationship with so much distance in between.Now, the phone calls are fewer because Jason is happy again. It’s great to feel loved again and to be shown love. Around a month after he stopped everyday c ontact with Laura, he receives an e-mail from her with a poem. The poem recollected all the aspects of their relationship that meant the world to her. The poem read â€Å"It all started with a naive crush on a boy with short hair who plays his guitar too much. There were meaningless conversations and our pointless first fight. The five a. m. phone calls just to tell me goodnight.Then his hour and half hour drive to see me just to make my birthday truly amazing. The secrets we kept and the things we went through. The love that this first off friendship grew into. We faced many hardships as the distance tore us apart. I listened to him sing the song about the ‘girl who broke his heart’. Just talking to him could bring me to tears, as the thought of losing him became my worst fear. As the months roll on the phone calls are less often, but the memories of our short time together are far from forgotten.We no longer devote hours each night just to talk to each other. And my constant comment that I’m ‘alright’ is still just a cover. He’ll always be my first ‘true love’ and the one who helped me grow. I’d like to thank him for all he’s taught me but, of that he’ll never know. † Jason smiled and closed his inbox. Laura had truly cared about him all that time. It was great to know he had a â€Å"true† friend. As time has passed Laura and Jason don’t talk as much as they used to but the memories of whatever they had are etched in stone forever.

Monday, October 21, 2019

Free Essays on Storming Heaven

Industrialization brought about many changes to the people of Eastern Kentucky and West Virginia. The work place changed dramatically. Before factories and big offices there were things such as farms, people working in barns, merchants, and artisans. People were beginning to work outside the home and an agricultural society had a lot more value than working at home did. Most of the factories were built in the cities and this brought a lot of immigrants to the United States. Not only were immigrants involved but women as well. In the late nineteenth and early twentieth centuries almost all of the land of West Virginia was taken over by coal companies. If people didn’t sell their land they were forced to without knowing what consequences laid in front of them. The coal companies had control of almost every aspect of life. In the novel Storming Heaven the lives of many individuals are drastically changed. You really get a sense of what it was like to actually live the lives that these people did. The novel starts out in Justice and Payne counties which are under the rule of Sheriff Don Chafin. He is working with the coal mines and prohibits the right to organize which keeps unions out of the countries. This is where the lives of these four characters unfold. C.J. Marcum is the first character that is introduced. He sees the evil schemes of the coal companies in their efforts to take the land. â€Å"I was proud of it. My papaw, Henry Marcum, had refused the sign the paper giving the minerals to the railroad. Still he was scared.† (pg.4). You can feel the irony of how it felt for these people to stand up for what they believed in. You can also feel the terror of losing their land. The next character introduced is Rondal Lloyd. Rondal is a smart boy who enters the coal mining with his father at a young age. Rondal and C.J’s paths cross when they join together to go against the coal mining companies. â€Å"American Coal Company ow... Free Essays on Storming Heaven Free Essays on Storming Heaven Industrialization brought about many changes to the people of Eastern Kentucky and West Virginia. The work place changed dramatically. Before factories and big offices there were things such as farms, people working in barns, merchants, and artisans. People were beginning to work outside the home and an agricultural society had a lot more value than working at home did. Most of the factories were built in the cities and this brought a lot of immigrants to the United States. Not only were immigrants involved but women as well. In the late nineteenth and early twentieth centuries almost all of the land of West Virginia was taken over by coal companies. If people didn’t sell their land they were forced to without knowing what consequences laid in front of them. The coal companies had control of almost every aspect of life. In the novel Storming Heaven the lives of many individuals are drastically changed. You really get a sense of what it was like to actually live the lives that these people did. The novel starts out in Justice and Payne counties which are under the rule of Sheriff Don Chafin. He is working with the coal mines and prohibits the right to organize which keeps unions out of the countries. This is where the lives of these four characters unfold. C.J. Marcum is the first character that is introduced. He sees the evil schemes of the coal companies in their efforts to take the land. â€Å"I was proud of it. My papaw, Henry Marcum, had refused the sign the paper giving the minerals to the railroad. Still he was scared.† (pg.4). You can feel the irony of how it felt for these people to stand up for what they believed in. You can also feel the terror of losing their land. The next character introduced is Rondal Lloyd. Rondal is a smart boy who enters the coal mining with his father at a young age. Rondal and C.J’s paths cross when they join together to go against the coal mining companies. â€Å"American Coal Company ow...

Sunday, October 20, 2019

Case Study on Capital Gains Tax and Fringe Benefits Tax

It is assumed that Dave Solomon, is an individual, whose main source of income is the salary, paid by his employer. He is not involved any kind of trading business. The assets sold by him in the current tax year can be considered, completely, as his capital assets. Moreover, he has generated any revenue from those assets earlier. The net taxable capital gain or loss, generated from the sale of assets by David Solomon in the current tax year, is presented below (Law.ato.gov.au, 2016):- Calculation of Net Capital Gain/Loss for the period ending on 30th June,20†¦. Less : Purchase Price of the painting Less : 50% Exemption on Capital Gain Less : Purchase Price of the Cruiser Less : Purchase Price of the Shares Less : Stamp Duty on purchase of Shares Less : Capital Loss of Previous Year The net capital gain, earned by David Solomon in the current year, will be added with the other assessable income to ascertain the net taxable assessable income of the taxpayer. The income slab for taxation purpose will be then determined on the basis of that net taxable income. If David Solomon would generate any net capital loss, then that would be carry forwarded into next tax periods. It would be adjusted only if the taxpayer would generate any capital gain in future.   It is assumed that Periwinkle Pty. Ltd. is a normal company and not entitled to any benefit for small business entities.   The FBT consequences of Periwinkle, aroused for the benefits provided to Emma, one of the employee of the company is discussed below:- 1) It is assumed that the employee uses the car not only for office use but for non-work related purpose in frequent and regular basis. Therefore, the car benefit should be accounted for FBT as it is allowed to use for private purposes (Stilwell 2016). During the interstate travel of the employee, the car was parked at airport, not at the employer’s premises and the repairing of the car was annual maintenance type, not an unscheduled repairing. Therefore, the ten days, when the car was not used, also to be included in the FBT calculation (Hodgson and Pearce 2015). The statutory formula method is used for estimating the car fringe benefit. The calculation of car fringe benefit is shown in the following table:- Calculation Of Car Fringe Benefit:- Total Kms. Travelled during the FBT year Statutory Rate as per Annualised Km. No. of Days available for Private Use 2) The interest charged on the loan, given to the employee, should be treated as FBT. The Benchmark Interest Rate for such loan is 5.95% (Ato.gov.au, 2016). The company has charged the loan at an interest rate of 4.45%. As the actual rate is lower than the Benchmark Rate, the FBT should be calculated on the actual rate of interest (Pearce and Pinto 2015). The calculation for FBT on interest on loan is shown below:- Calculation of Interest on Loan for FBT:- 3) The bathtub provided to the employee at a special discounted rate, is a FBT expense. The taxable value of the bathtub is estimated at 75% of the normal selling price and the FBT is calculated accordingly in the following table (Ato.gov.au, 2016):- Calculation of Special Discount for FBT:- The Fringe Benefit Tax for Periwinkle Pty. Ltd. is calculated in the following table according to the above-mentioned assumptions (Ato.gov.au, 2016):- Name of Taxpayer : Periwinkle Pty. Ltd. for the period ending on 31st March,2016 Total of GST Inclusive/Free Benefits If the employer, herself, purchased the shares, instead of her husband and earn dividend from such shares, then the part interest on loan for $50000, will be considered as an deductible expenses of the employee. Therefore, the FBT of the employer will also get reduced accordingly (Eccleston 2013).   Ato.gov.au. (2016).  How to calculate your FBT | Australian Taxation Office.   Ato.gov.au. (2016).  Property fringe benefits | Australian Taxation Office.   Chan, C., 2014. Earnouts and CGT: Fine-tuning the.  Tax Specialist,  18(1), p.27 Conesa, J.C. and Domà ­nguez, B., 2013. Intangible investment and Ramsey capital taxation.  Journal of Monetary Economics,  60(8), pp.983-995 Eccleston, R., 2013. The Tax Reform Agenda in Australia.  Australian Journal of Public Administration,  72(2), pp.103-113 Faccio, M. and Xu, J., 2015. Taxes and capital structure.  Journal of Financial and Quantitative Analysis,  50(03), pp.277-300 Harding, M., 2013. Taxation of dividend, interest, and capital gain income Hodgson, H. and Pearce, P., 2015. TravelSmart or travel tax breaks: is the fringe benefits tax a barrier to active commuting in Australia? 1.  eJournal of Tax Research,  13(3), p.819 Jacob, M. and Jacob, M., 2013. Taxation, dividends, and share repurchases: Taking evidence global.  Journal of Financial and Quantitative Analysis,48(04), pp.1241-1269 Law.ato.gov.au. (2016).  TR 1999/19 - Income tax capital gains: treatment of forfeited deposits (As at 11 October 2000).

Friday, October 18, 2019

Chemical Engineering Lab Report Example | Topics and Well Written Essays - 500 words

Chemical Engineering - Lab Report Example This is done in order to understand regime flow of gas-liquid and liquid-solid fluidization. Ceramic Raschig rings, air, and water are used as the respective solid, gas and liquid phases respectively. The experiment was done in a 2m-height, 100 mm ID vertical Plexiglas column. The column has 3 parts; the part of gas-liquid disengagement, test part and part of the gas-liquid distribution. Measurements of Bed pressure were made to estimate the least velocity of liquid fluidization. By maintaining the velocity of the gas, the liquid velocity is altered and the influence on expansion ratio, pressure drop, and least velocity of liquid fluidization was calculated for static bed height and various particle size and. Gas-Liquid-Solid-Phase fluidized beds are in most cases applicable in physical processes (Murayama, 2005). For instance, the process of a fixed bed, where both countercurrent and concurrent liquid and gas flow are permitted, and for either of these both flow of bubble, in which the gas flow is discrete, and dribble and the liquid is the continuous phase. This way, the gas forms a continuous phase and the liquid more or less dispersed (Epstein, 2009). Three-phase fluidization can be categorized largely into 4 modes. The first mode is mode I-a; co-current gas-liquid-solid –phase fluidization with liquid as the continuous phase co-current three-phase fluidization. The second mode is mode-I-b that is featured by gas as the continuous phase. The third being mode II-a; inverse three-phase fluidization. The fourth, TCA mode II-b fluidization has characteristics of a contact absorber that is turbulent. Modes II-b and II-a are attained by a flow of liquid and gas that is countercurrent. Amongst which the most striking one is the co-current three-phase fluidization with the liquid as the continuous phase (Murayama, 2005).

Social Media Policies, Concerted Activity and HR Management Research Paper

Social Media Policies, Concerted Activity and HR Management - Research Paper Example As the use of social media in workplaces continue to be entrenched in the normal work routines of employees, employers are finding a way to spy and eavesdrop on the discussions and opinions that employees have, concerning the organization. This has escalated to the extent where employees are using social media to punish or banish employees who make negative or disparaging remarks about the company. This paper discusses the ethical issues involved in the use of social media among employees and employers. In one case before NLRB, BMW fired one employee for posting on Facebook about the company serving hot dogs during a sales event instead of serving more upscale foods. The company management determined the comment to amount to disparaging remarks and fired the employee for ridiculing the company. The NLRB determined that the employee was unfairly dismissed because the issue of serving hot dogs to customers was of concern to other employees and that the company also stood to lose customers because of serving them with hot dogs. The board argued that the employee only engaged in protected concerted activity that the company stood to benefit if it changed the kind of foods it served its customers (Tanick, 2012). I agree with the decision by the NLRB in the case above because the company would be the final beneficiary as a result of serving upscale foods. In addition, the company failed to show that it had engaged the opinion of the employees on the kind of foods they were serving their customers. The above case would lead to better employee relations at BMW if the company management would have decided to assemble the views of the employees on the kind of foods they were serving their customers and give them an opportunity to suggest the foods they thought would attract more customers to the company dealership.

Assignment Example | Topics and Well Written Essays - 2250 words

Assignment Example The santa factor may bind to its specific receptor in the cytosol or on the nuclear membrane. This causes the formation of a receptor-ligand complex that then acts as an effector molecule on the DNA (transcription factor or co-factor). This is basically transcription regulation. Several pathways can be implicated. They include; acting as specificity factors, repressors, activators or enhancers. Taking that the santa-receptor complex acts as a repressor for gene transcription; this complex may bind to the operator portion of the DNA and prevent the DNA polymerase from transcribing a specific gene, or genes. In the given case, the gene coding for FuIL protein will not be transcribed. The result is that no mRNA is formed, and subsequently no synthesis of the protein. Alternatively, it may act as a post translational modifier. Here, it will modify the folding structure of the FuIL protein, and subsequently lead to the ‘exposure’ of the degron on the protein for action by ubi quitin conjugating enzymes E1, E2 and E3. Combinations of different ubiquitin-conjugating enzymes and other factors constitute other pathways of the ubiquitin system, each of which conjugates a specific subset of proteins. There is some evidence that certain sequence elements and structural motifs of target proteins are degradation signals which mark them for ubiquitination by a particular model of the ubiquitin system and for eventual degradation. When looking at the santa factor as a direct promoter of protein degradation, it may diffuse into the cell and bind to the FuIL protein (like an enzyme-substrate complex) causing a conformational change in its structure that exposes the normally hidden degron. As a ligand, it may also bind to a receptor that catalyzes the phosphorylation forming a phosphodegron which is specific to certain multiunit ubiquitin ligases. An example would be a serpentine receptor. The serpentine receptors are coupled to a plasma membrane phospholipase C that cleaves PIP2 to diacylglycerol and IP3. By opening calcium channels in the endoplasmic reticulum, IP3 raises cytosolic calcium. Diacylglycerol and calcium act to activate protein kinase C, which phosphorylates and changes the conformation of the protein. This may be exposure of the degron. This then leads to facilitated function of ubiquitin and proteasome complexes that target and destroy specific proteins. Polyubiquitin tagging of proteins (ubiquitin attachment site in proteins is commonly a lysine side chain) by specific enzymes (E1,2 and 3) provides the major source of selectivity in the process of degradation, whereas the 26S proteasome complex performs the protein unfolding necessary for cleavage of the ubiquitin tagged proteins. This also provides an avenue for selectivity for the FuIL, as the E3 may bind to the santa, become allosterically modified and thus become specific to the FuIL. Such a mechanism is evident where the growth-regulating plant indole auxin binds to a spec ific E3 ligase, and forms part of a protein-binding interface that allows high-affinity interaction with specific protein substrates. (Sharon M) ii) Santa Response Element. The santa response element acts as a secure site for binding of RNA polymerase and the required transcription factors such as the SREB. It thus acts as an operator for the operon in question. The SREB molecule requires transport into the nucleus so as to exert

Thursday, October 17, 2019

Corporate Branding and Public Relations Term Paper

Corporate Branding and Public Relations - Term Paper Example Corporate branding is characterized by a deliberate thrust on the part of the management of corporations to present to its public its most important and distinguishing attributes and to differentiate it among other corporations (Balmer, 2001 qt. In Kirby, 2003). It is a precursor to a more comprehensive corporate identity, which communicates these attributes beyond the mere public and also to the companies' stakeholders. The internal relations of the corporation bears heavily on the unity and consistency of the messages and images presented to the public, and this also has to bear on the way public relations is accomplished. The intention of those who manage corporate identities is to develop them along through strong internal relations that embody the unified intentions, meanings, and vocations of the entire corporation, and to present them in that form to the public and to its stakeholders. This approach to its formation includes the following areas of marketing defined by Balmer (2001). These are its identity, its personality, its service, and its image or reputation. The company's identity is said to embody all these, and public relations is seen as a vehicle that presents the whole to the public as its identity. Furthermore, there are several dimensions to the identity of a corporation: the actual, communicated, conceived, ideal and desired identities. The important players in establishing corporate identities have been identified as the management and the stakeholder groups, and the identity becomes the point of contact between these two players (Kirby, 2003, p. 11). The corporation's identity influences the direction of the public relations campaign. The strategy of the organization is often developed in order to garner the trust of the public. This strategy is a part of the organization's image, and once it is developed, the public relations campaign exploits as much of its attributes as possible in order to promote a particular aspect of the corporation's identity.     

Environmentally Sensitive Habitant Calls for Innovative Thinking Assignment

Environmentally Sensitive Habitant Calls for Innovative Thinking - Assignment Example In the past years, erosion has compromised the stability of the river meanders that resulted in â€Å"numerous slip failures in the river banks and of the flood defense embarkments.† The unstable river banks now possess hazards to the residents of the area as well as to those boats and crafts navigating through the river. Undertaking the riverbank stabilization project for Darford Creek is Team Van Oord4 under project Manager EC Harris. Team Van Oord shall work closely with ARUP5, the designer of the project. The task of the company is to â€Å"maintain the integrity of the flood defense embankments along two sections of the west bank†6 and at the same time provide for environmental measures and enhancements to product the sensitive habitat of the Creek area. As a form of habitat enhancement, Team Van Oord creates an engineered salt marsh habitat. The total budget for the project amounts to  £ 3.6 million. The construction project is good for 60 weeks. The construction is under the supervision of the Environment Agency. To stabilize the flood embankments, the contractors need to install a combination of steel sheet piling and timber brushwood faggots. According to the design of the project, the brushwood faggots shall be placed in front of the piling and supported by brushwood stakes. The general idea of this design is that the current of the river will bring about silt which could be captured and trapped in between the brushwood. The trapped silt will eventually accumulate to a certain degree and bury the brushwood faggots. Once the brushwood faggots are completely buried under the silt and sediments, it will become part of the flood embankment system and at the same time create a new salt marsh habitat. The project is deemed as a long term solution to the river bank erosion problem as well as aid in the restoration and protection of the endangered habitat.

Wednesday, October 16, 2019

A Role For Theory Research Paper Example | Topics and Well Written Essays - 500 words

A Role For Theory - Research Paper Example Public policy theory, the study or discussion of public policies (in this case relating to Global Warming) play an important role in the daily lives of a policy practitioner. It would one’s first priority as a policy practitioner to keep up to date with what goes on in their world, their country, and the country’s government. To stay in touch with any new changes that the government or official might decide to make or imply is what keeps a policy practitioner going, which has a high tendency of happening as Global Warming policy practitioner. There is much practical value to understanding the theories of public policy for policy practitioner or analyst because keeping their discussions as close to facts as possible is what is going to help them be better at what they do. If they start forming rhetorical theories about an issue they approach, it will be very hard for them to convince others to see their point of view. Environmental Sociology developed in the 1970s when increasing awareness on a social level about global warming or climate change started taking place. By 2007 sociologists who belong to the studies of environmental problems had dedicated themselves to the investigation and application of conceptual approaches to global warming and are still ongoing. The U.S Global Change Research Program, developed in 1989, works with the coordination and integration of federal researches done on the changes in the global environment and their implications on society. The Executive Office of the President of U.S officially oversaw the U.S. Climate Change Science Program, from 2002 to 2008 which was facilitated by the National Coordination Office. I believe that keeping public policies as close to the reality of the situation is the best a practitioner can do.

Environmentally Sensitive Habitant Calls for Innovative Thinking Assignment

Environmentally Sensitive Habitant Calls for Innovative Thinking - Assignment Example In the past years, erosion has compromised the stability of the river meanders that resulted in â€Å"numerous slip failures in the river banks and of the flood defense embarkments.† The unstable river banks now possess hazards to the residents of the area as well as to those boats and crafts navigating through the river. Undertaking the riverbank stabilization project for Darford Creek is Team Van Oord4 under project Manager EC Harris. Team Van Oord shall work closely with ARUP5, the designer of the project. The task of the company is to â€Å"maintain the integrity of the flood defense embankments along two sections of the west bank†6 and at the same time provide for environmental measures and enhancements to product the sensitive habitat of the Creek area. As a form of habitat enhancement, Team Van Oord creates an engineered salt marsh habitat. The total budget for the project amounts to  £ 3.6 million. The construction project is good for 60 weeks. The construction is under the supervision of the Environment Agency. To stabilize the flood embankments, the contractors need to install a combination of steel sheet piling and timber brushwood faggots. According to the design of the project, the brushwood faggots shall be placed in front of the piling and supported by brushwood stakes. The general idea of this design is that the current of the river will bring about silt which could be captured and trapped in between the brushwood. The trapped silt will eventually accumulate to a certain degree and bury the brushwood faggots. Once the brushwood faggots are completely buried under the silt and sediments, it will become part of the flood embankment system and at the same time create a new salt marsh habitat. The project is deemed as a long term solution to the river bank erosion problem as well as aid in the restoration and protection of the endangered habitat.

Tuesday, October 15, 2019

Comparative Public Administration Essay Example for Free

Comparative Public Administration Essay Comparative Public Administration: Historical and sociological factors affecting administrative systems; Administration and politics in different countries; Current status of Comparative Public Administration; Ecology and administration; Riggsian models and their critique. ________________________________________________________________________ Click on JOIN THIS SITE to get instant updates on new posts on this blog. And also for INTERACTIONS AND DISCUSSIONS regarding this blogs posts JOIN ITS FACEBOOK COMMUNITY/GROUP that is mentioned on the right hand side of this page. ________________________________________________________________________ COMPARATIVE PUBLIC ADMINISTRATION DEFINITION: Comparative public administration is defined as the study of administrative systems in a comparative fashion or the study of public administration in other countries. Another definition for comparative public administration is the quest for patterns and regularities in administrative action and behavior. It looks to test the effectiveness of the Classical Theorists (Fayol,Taylor,Urwick,etc) Principles of Administration effectiveness on a universal level(different political and administrative setups in developing and developed countries and their ecology) as well as develop a comparative theory of Public Administration. It is a very significant area of study in Public Administration as it helps in understanding Administrative setups and their functioning in various settings and societies/countries and what works and why it works. Also,it helps improvise administrative systems making them more efficient together with helping in adding and improvising the already existing literature/theories of Public Administration thus leading to a strong and practical theory of the subject with the help of practical experiments and analysis. COMPARATIVE PUBLIC ADMINISTRATION EVOLUTION A BACKDROP: Even though comparative studies in administration date back to Aristotlian times where he sent scholars to different parts of world to study their political systems,Comparative Public Administration started off as a topic of interest post the Wilson(called the 1st comparativist) essay in 1884  where he very rightly stated that in order to know our own countrys administrative weaknesses and virtues we need to compare with others. And,he stated that administration is the best and most safe prospect of comparative studies as administrative techniques and procedures are similar almost everywhere and in fact we can learn a lot by comparing. However,it was not taken so seriously due to the the emphasis on conceptualising and structuring as well as defining Public Administration at that time was the top priority. The theorists and administrators as well as governments were busy understanding their own administrative setup before they could set off on a comparison with others. So, while this was being contemplated the First World War erupted and with its end and the establishment of the League Of Nations there came about a lot of questions regarding the need to understand the needs of the countries who were not so developed because many of them came under the British colonialism as well as other imperialist countries in order to control these and draw maximum benefit. This comparative study took a philosophical turn during the course of the second world war and its aftermath when there came the end of imperialism and colonialism and emergence of many independent states, a joint initiative by the developed countries under the United Nations(formerly called The League Of Nations) aegis to refurbish the developing an third world countries as well as to develop their own war damaged national economies. And lets not forget the beginning of Cold War between the two superpowers USA and Soviet Union which played a big part in this movement where both looked to hegemonise the world politics and economy. USA took the lead here in administrative studies and also in providing financial as well as technical help to the developing nations in order to increase their market share and also to curb communism that was a product of the Soviet Union. The USA was the hub of these studies since the Western countries lacked the institutional and administrative capacities to implement their development  plans post world war 2.the government,United Nations and various private institutions as well as corporates sponsored varied technical assistance programmes that enabled the public administrators,lecturers of public administration and professionals to study the same in depth as well as travel abroad and gather hands on experience and build a universal comparative theory of Public Administration. Notable in these efforts were that of the American Society For Public Administration(ASPA) American Political Science Association( APSA). The first organisation formally formed to formulate a universal comparative theory of public administration was the Comparative Administration Group(CAG) in 1960 that was a division of the ASPA , funded by the Ford foundation to study methods for improving public administration in developing countries under the chairmanship of Fred W. Riggs. More than providing administrative techniques this group became a forum for intellectuals to understand why the developing countries differ so much in practise of administration and are not able to sustain the classical theory principles of administration in their systems even though Classical theorists of administration like Fayol Weber , etc preached that their principles and models of administration were universal in their element and can be applied anywhere with greatest success. CAG gave the idea of scientific studies and emphasised on empirical and ecological(social,cultural and historical factors) study of various administrative systems. Even though the CAG had to shut shop in the early 70s since various administrators and academicians realised that due to the highly complex setting which the group had provided for comparative Public Administration studies was resulting in failures in providing really empirical assessment of administration factors in a society. They stated that it provided a very good direction but the techniques were not being specified to execute the idea. And so the studies was transferred back to the Department of Comparative Studies. Also in 1968, the first Minnowbrook Conference was held under the chairmanship of Dwight Waldo that also talked about the need for Comparative Public Administration study and analysis. Now we will discuss in detail. APPROACHES TO THE STUDY OF COMPARATIVE PUBLIC ADMINISTRATION: 1) Ideal or Bureaucratic Approach: Bureaucratic specifications are studied for reaching conclusions and developing understanding. Under this approach structures of organisations are analysed in terms of their horizontal differentiation,vertical differentiation,span of control,etc. Procedures and rules are analysed and the framework of functioning is determined. Job specifications and descriptions at various nodes are analysed and some understanding is reached on the basis of elaborateness and degree of specialisation compared in regards to different administrative systems. The limitations of this approach is that though it has been considered simple but it does not explain the structures and their functions in society and gives a very general observation. 2) Structural Functional Approach : It is considered as a very popular approach for comparing various administrative systems and was implemented by Fred W. Riggs in his study for developing his Models of society/environment/ecology which will be discussed later in this article. This approach analyses society in terms of its various structures and their functions for reaching an understanding regarding their positioning and functioning. Structures here can refer to govt.(political arrangement) and abstract like values systems in society. Function is seen as the discharge of duties by these structures in the society. The limitation of this approach is that there has to be a correct identification of the structures before proceeding to analyse them especially in agraria-transitia and fused-prismatic societies. 3) Ecological Approach: Devised by Riggs this approach states that structures and their functions exist in an inter dependant manner. So if a study is to be undertaken of a particular structure and its function then its effects on other systems and their functions of society are also to be analysed. Limitations is that this approach is highly complex and difficult to apply. HISTORICAL AND SOCIOLOGICAL FACTORS AFFECTING ADMINISTRATIVE SYSTEMS: If one notices carefully then it is clearly evident that historical events have led to the invention of many administrative practises. Though there are aplenty,however,some examples are cited below. 1) English Administrative system: England does not possess a written constitution mainly because it was a monarchy prevailing there and the people lived there through conventions and traditions going on from time immemorial. 2) Indian Administrative system: Reservations are made as Indian society is very diverse in matters of social as well as economic status,etc after a lot of historical events like B.R a\Ambedkar and his policies as well as the British division of Hindu and Muslims and other minorities in separate electorate system,etc. There are various social laws in India that are made from society like panchayats,etc. Tribal welfare is given special attention in India due to existence of tribals in the society. Many offices(bureaucratic,political,economical,etc) are remnants of British legacy like the office of the collector,police dept,civil services,etc. Revenue administration here is a modern version inspired by historic Mughal ones. 3) USA Administrative system: Many historical and sociological factors have also shaped the American system. A few of them cited are the Civil war that lead to providing African American slaves were given the title of citizens and right to vote. Also the second civil rights movement that occurred under the aegis of Martin Luther King Jr. leading to elimination of segregation and racial discrimination between black and white Americans. 4) France Administrative system: Arrangement of Droit Administration could be seen associated with the approach and functioning of Napoleon Bonaparte who set the table for a centralised administration as an efficient administration.The storming of Bastille incident which was fuelled by economic crisis lead to the overthrow of monarchy there to republican system and led to the establishment of Declaration of the Rights of Man and the Citizen that lead to the first step of Frances constitution framing. ADMINISTRATION AND POLITICS IN DIFFERENT COUNTRIES: 1) USA: The USA have a federal republican form of government where President is the national as well as executive head. There is a separate constitution(which bears allegiance to the federal constitution of 1787) as well as citizenship for every state and they are all bound together in a federation,thus all working as a whole with their autonomy intact. The Constitution of US specifies the subjects listed for the national/federal and the ones reserved for the States and also the residuary powers lie with the states only.There are three level of governments national or federal,state and local(counties,townships,cities,etc). Separation of powers between the legislature,executive and judiciary is an important aspect. The Senate (Upper House) and House of Representatives(Lower house) comprise the congress/legislature of the country. There is no specificity in the constitution regarding the administrative system but it does state that the President can from time to time as and when necessary get advise from the principal officers of the various departments regarding his duty as the chief executive of those departments. There are thirteen departments in the administration that come under the direct control of the president. The President however does not possess the authority to change/reorder his cabinet as that power lies with the Congress. Civil services in USA are also done on merit through competitive exams and also at times there are some political appointees too who are chosen by the president for their extraordinary achievement in a particular field suitable to the job. Some departments are headed by individuals whereas some are headed by Boards and Commissions. 2) UK: It is a constitutional and hereditary monarchy. In practise it is a Parliamentary democracy. The Monarch is the head and performs functions akin to the President of India. Legislature is supreme and is bicameral viz. House of Lords(upper house) and House of Commons(lower house). Executive is headed by the political executive that is the Prime Minister and his cabinet that consist of ministries staffed by civil servants under ministers. Boards and commissions are formed to operate and regulate various industries and  services. Judiciary is independent.The House of Lords is the highest court of appeal for civil cases and some criminal cases. The Senior Courts of England and Wales were originally created by the Judicature Acts as the Supreme Court of Judicature. It was renamed the Supreme Court of England and Wales in 1981, and again to the Senior Courts of England and Wales by the Constitutional Reform Act 2005. It consists of the following courts: * Court of Appeal- Deals only with appeals from other courts or tribunals. The Court of Appeal consists of two divisions: the Civil Division hears appeals from the High Court and County Court and certain superior tribunals, while the Criminal Division may only hear appeals from the Crown Court connected with a trial on indictment (i.e., for a serious offence). Its decisions are binding on all courts, including itself, apart from the Supreme Court. * High Court of Justice The High Court of Justice functions, both as a civil court of first instance and a criminal and civil appellate court for cases from the subordinate courts. It consists of three divisions: the Queens Bench, the Chancery and the Family divisions. The divisions of the High Court are not separate courts, but have somewhat separate procedures and practises adapted to their purposes. Although particular kinds of cases will be assigned to each division depending on their subject matter, each division may exercise the jurisdiction of the High Court. However, beginning proceedings in the wrong division may result in a costs penalty. * Crown Court- is a criminal court of both original and appellate jurisdiction which in addition handles a limited amount of civil business both at first instance and on appeal.The Crown Court is the only court in England and Wales that has the jurisdiction to try cases on indictment and when exercising such a role it is a superior court in that its judgements cannot be reviewed by the Administrative Court of the Queen’s Bench Division of the High Court. The Crown Court is an inferior court in respect of the other work it undertakes, viz. inter alia, appeals from the Magistrates’ courts and other tribunals. The Lord Chancellor and Home Secy administrate the judicial system. Civil servants are recruited through merit via open competitive exams. 3) FRANCE: It is a mixture of Republican as well as Parliamentary form of  govt. President is the Chief executive and enjoys tremendous powers in the legislature as well as Parliament. Here the President is directly elected by the people.The Prime Minister is then chosen and appointed as per the Presidents wish from the Parliament.The Prime Minister has to enjoy the confidence of both the President and the Parliament in order to sustain his position. Executive is separated from legislature and thus the President is not able to influence the executive much but still indirectly the PM has to go by him to enjoy his confidence because most of the times,the parliament and the president are from the same party. Civil services are of two types External recruitment and internal recruitment where external recruitment is done through open competitive exams for graduates under 27 years of age and the internal recruitment is for people from the lower echelons of service having at least five years of service and not more than 36 years old. They are then chosen and trained at the Ecole Nationale Administration for two years. 4) JAPAN: The Constitution of Japan rests on three principles a) sovereignty of people , b) guarantee of Fundamental Rights, c) renunciation of war.The Emperor performs the role akin to Indian president. The Japanese people elect their representatives to the Japanese Parliament called Diet which is bicameral that is, House of Councillors and the House Of Representatives. Both Houses share equal powers but the house of representatives has superiority in matters of finance. The prime minister is appointed by the prime minister from the Diet who heads the executive and also the Emperor appoints the chief judge of the supreme court. Grants are to be passed by the Diet and then only it is given to the executive. Local govt possess autonomy in its matters. People posses the right to choose their public officials as well as remove them. Civil services are of two types here a) Special govt service includes members of cabinet approved by the Diet like positions of high officials in Imperial Court,Judges,Ambassadors and Ministers,Diet employees,common labourers and employees of state corporations. b) Includes personnel of National govt.,administrative as well as clerical except the Special govt. services ones. DIFFERENCE BETWEEN DEMOCRACY AND REPUBLIC: Democracy and Republic are two forms of government which are distinguished by their treatment of the Minority, and the Individual, by the Majority. In a Democracy, the Majority has unlimited power over the Minority. This system of government does not provide a legal safeguard of the rights of the Individual and the Minority. It has been referred to as Majority over Man. In a Republic, the Majority is Limited and constrained by a written Constitution which protects the rights of the Individual and the Minority. The purpose of a Republic form of government is to control the Majority and to protect the God-given, inalienable rights and liberty of the Individual. The United States of America is founded as a Republic under the Constitution. The Ministers head Ministries with directors under them to carry out execution and also to advise the Minister. CURRENT STATUS OF COMPARATIVE PUBLIC ADMINISTRATION: After the decline of the comparative administration group (CAG) in the early 1970s,there was a lull in this field due to many factors like theoretical and fact based study was only done and so there was problem in the applicability of those models and USA was going through a bad phase in the Vietnamese war and so funds had to be diverted,etc. However, it got a boost once again when scholars like Robert Dahl,James Cloeman,Rapheli,Dwight Waldo etc propagated it and stated that without comparison there can never be a science of administration. Also the behavioural school of thought was bringing in a lot of attention to the fact and value theories of administrative man and so comparative public administration saw a resurgence. In the 80s and 90s studies in CPA resurfaced but with a new objective,philosophy and orientation than its previous predecessors and counterparts. It started to study various arrangements like RTI,Rule of Law,good governance,etc in different countries. It has recently started focusing itself on the analysis of such operations of administrative systems which affect functioning of various societies. The following could be seen as the recent trends in the studies of Comparative Public Administration: 1) Studying the status of human rights in the nations of the problems associated with human rights. 2) Studying the status of Rule of Law and analysing the barriers if any. 3) Studying the presence of Civil Society Institutions and their role and contribution in the administrative arrangements of societies. 4) Studying the level of participation and involvement in the implementation of schemes related to welfare of people. 5) Studying the presence of arrangements through which accountability of politicians and administrators could be ensured towards the public through the mechanisms prescribed and available like RTI,Citizens charters,Ombudsman,Social Audit,etc. ECOLOGY AND ADMINISTRATION: Ecology in simple words relates to Environment. And this environment includes physical,social and cultural aspects. So, basically we are going to talk about the relationship between administration and the environment it is set in(internal as well as external) and how the affect each other. Environment is the largest system,the rest and others like political systems,administrative systems,etc are all sub systems who work under it. It influences its sub systems and vice versa. They both have to adjust to each other and also reform and change each other from time to time to stay up to date where the peoples wishes drive the policies and the policies bring in development that uplifts the socio-economic status and level of the environment for progress. So they are interdependent and not mutually exclusive of each other. Administration is seen as one of the most significant aspect of any societal arrangement as it makes possible the achievement of governmental function fulfilment. It has been observed that administration of any state happens to be an expression of various unique factors existing in society and is inter  dependant over other arrangements in the society that provides the stability of all structure in a society. Various scholars like George Orwell in their writings like Shooting an Elephant books have given case studies of how they have seen practically that the administrative systems in different parts of the world perform differently in order to suit the environment or ecology they are set in. The ecological approach to Public Administration was first propagated popularly by Fred W. Riggs who studied administrative systems in different countries( emphasis on developing countries) and why there was a vast amount of disconnect among them while applying the Americanised theories of Public Administration and how they coped up. He found that the main reason for this uniqueness of administrative systems in the world is the environment that they are set in. Each country had a different environment setting and that played a major role in the shaping of the administrative system because without the help and approval of its people an administrative system cannot survive and thus it acts according to its environment and in turn it also influences the society with its work and procedures. Max Weber projected an ideal system of bureaucracy where bureaucracy was shown as a closed system unaffected by the environment. A system which Weber assumed would be applicable and successful in all countries irrespective of its socio economic status and thats where he went wrong because we can very well see that the systems in USA and UK etc cannot be applied in an environment of India or any other developing countries. Weber did provide a very good structure for the organisation of bureaucracy but the part which he missed as cited above was the starting ground for Riggs when he began his research on the relationship between ecology and administration. Ecology/Environment affects the administrative system both internally as well as externally. Internally it affects when we take note that in actuality the administrator is a man of society and thus when he is taking an administrative decision,he will definitely be influenced by his values,societal and cultural attitude,etc to quite an extent and that needs to be taken into account. Externally also the ecology/environment affects the administrative organisation by means of social values and rules,culture of the society,dependence on other important subsystems prevalent in the society,etc where the administration and politics have to be in context of the peoples wishes and demands and if they go against it will face a possibility of overthrow and revolt anytime. Therefore,one can very conveniently understand from the above mentioned,the delicate and crucial relationship between Ecology and Administration. RIGGSIAN MODELS AND THEIR CRITIQUE: Riggs is considered the pioneer in the field of Ecological Approach to Public Administration. He stated that if studies of Public Administration had to become really comparative then it has to shift from being Normative(Establishing, relating to, or deriving from a standard or norm, esp. of behavior) to empirical (Based on, concerned with, or verifiable by observation or experience rather than theory or pure logic), from Ideographic(case by case study and not related to one another) to nomothetic(relating to the study or discovery of general scientific laws) and from non ecological(closed and confined to one area) to ecological(open and cross cultural). He blamed the import of developed countries administrative practices as it is by the developing countries for their progress without any study as the reason for its failure and the reason for developing countries still lagging behind. In his ecological studies he gave the concept of structural functional approach as a means to study the environment and administration relation. According to this approach every society has various structures that perform specific functions like political,economic,social,symbolic and communicational functions in the society. On the basis of this approach he proceeded to study and listed two theoretical models to explain the administrative systems in the comparative context. Those models are: a) AGRARIA MODEL: It is the Agricultural society and the characteristics are functional diffusion,particularistic norms,self sufficiency,ascriptive(The attribution of something to a cause) values,stable local groups and limited or no mobility,differentiated stratification. Agraria is agriculture dominated society and Riggs takes China at the time for instance Imperial China. In Agrarian primordial preferences like caste and given priority. Occupational pattern is fixed that is Agriculture and carries on for many generations. Very few administrative structures and their functions/duties were not at all specified. b) TRANSITIA MODEL : It is the in between society. It is in between or lets use the term in transition between the Agraria and Industria society and bears features resembling to both. It is on the path to become a developed society from an agricultural society. Examples are India,Thailand,etc. c) INDUSTRIA MODEL: It refers to a developed or Industry dominated society. Its characteristics are Universalistic norms,Achievement values,specific patterns,high degree of social and spatial mobility,well-developed occupational system,egalitarian class system,prevalence of associations which are functionally specific and non ascriptive. USA is an example of this society. LIMITATIONS AND CRITIQUE OF RIGGS AGRARIA-TRANSITIA-INDUSTRIA MODEL: 1) It does not help in examining the transitional societies and is too rigid focusing only on the underdeveloped and developed countries. 2) It does not provide sufficient mechanism to study mixed-type societies. Critics argue that the industrial societies will always retain or have some agrarian features. 3) It assumes a unidirectional movement from an agraria stage to an industria stage. 4) Its major stress is on the environment of the administrative system but not on the administrative system per se. 5) It is too general and abstract with little resemblance to concrete reality. Consequently Riggs abandoned this typology and proceeded to better it and that resulted in a new typology/model he designed which was the Fused-Prismatic-Diffracted Model. RIGGS IMPROVISED TYPOLOGY : FUSED-PRISMATIC-DIFFRACTED MODEL: It is the more improvised and specified version of his previous typology where the Fused society can be compared to the agrarian model,the prismatic society can be compared to the Transitia model and the Diffracted society can be compared to the Industria model. This Model was designed to silence those critics who stated that Riggs had not effectively and in detail specified the Transitia society which was very important as most of the world in in that phase. This model effectively detailed all of the typologies.The new model is based on the principle of a prism and how it diffracts fused colours of white light back into the seven colours of the spectrum when passed through it. White light represents a society with very less degree of specialisation and development and the diffracted spectrum reflects the highly specialised and developed society. The in between prismatic society is the transition society. He stated that neither of the extreme sides exist in totality or as it is but yes,it is certain that they do but in varying degrees as suitable to the environment/ecology. First we will discuss the Fused and Diffracted model and then proceed to explain the Prismatic model. A good understanding of the Fused and Diffracted Model will only be the tool to understand the Prismatic Model features. FUSED MODEL(Ex- Imperial China and Thailand): 1) Heavily dependent on agriculture. 2) Economic system based on barter system. 3) King and officials nominated by the king carry out all administrative,economic and other activities. 4) Royal family and special sects dominate. 5) Ascriptive values dominate. 6) Having many administrative structures that are part diffracted(perform special functions they are given charge of) and part fused ( many structures performing many functions which are not prescribed to them thus overlapping with the diffracted ones and confusing the system). DIFFRACTED MODEL: 1) It is the polar opposite of the fused society. Each structure carries out its own functions. 2) Attainment value in society. 3) Economic system based on market mechanism(demand and supply) 4) Responsive government 5) General consensus among all the people on all basic aspects of social life. PRISMATIC MODEL(Example India,Thailand,etc): 1) In real no society is completely fused or completely diffracted. A prismatic society has achieved a certain degree of differentiation or specialisation. 2) Heterogeneity Simultaneous existence of different kinds of system and viewpoints. Example rural-urban,Indian gurukuls western education,homoeopathic-allopathic. Various factors pulling the system apart. Political and administrative officers enjoy enormous influence. Privileges for select groups which may be communal thus creating problem in administration. 3) Formalism(Excessive adherence to prescribed forms) Discrepancy between formally prescribed and effectively practiced norms. Rules and regulations are prescribed but wide deviations are observed. Lack of pressure on govt. for programme objectives. Weakness of social powers to influence bureaucratic performance. Hypocrisy in social life. Constitution formalism which means that there is a gap between stated principles and actual implementation. 4) Overlapping Differentiated structures coexist with undifferentiated structures of Fused type. New or modern social structures are created,but traditional social structures continue to dominate. Example Parliament,Govt,Offices exist but behaviour is still largely governed by family,religion,caste,etc. SUB-SYSTEMS OF THE PRISMATIC MODEL: 1) Administrative subsystem which is called the SALA MODEL (The Spanish word, Sala, has a variety of meanings like a government office, religious conference, a room, a pavilion, etc. The word, Sala, is also generally used in East Asian countries more or less with the same meaning.): a) Certain features of bureau ( diffracted ) coexists with certain features of chambers ( fused ). Formalism exists:1.a. Universalizaiton of law is there but is not followed. 1.b. Objective is social welfare but priority is personal aggrandizement. b) Overlapping exists:Highly concentrated authority structure overlaps with localized and dispersed control system. c) Non cooperation among rival communities also reflects in administration. So favouritism and nepotism is widespread d) Existence of clects – The dominant group who use modernmethods of organization but retains diffuse and particularistic goal of traditional type. e) For promotion officers depend on ascriptive ties . Officers unresponsive to people . Unbalanced polity in which bureaucracy dominates exists. f) Nepotism, corruption and inefficiency. 2) Economic subsystem which is also called the BAZAAR CANTEEN MODEL: a) Market factors ( demand and supply ) as well as area factors ( religious, social, family) dominates the economy. b) This leads to price indeterminacy further deteriorating economic conditions encouraging black marketing, hoarding,adulteration etc. c) Foreign domination and a small section of people dominate economic institution. d) Price of services vary from place to place, time to time and person to person. e) Economic subsystem acts like subsidized canteen to priviledged tributary canteen to members of less priviledged, politically non influential or members of outside group. f) Wage relation: Wide gap exists for same work. Persons with less wage may feel motivated to earn more by illegitimate means. DEVELOPMENT MODEL: Rising level of diffraction represents development. Higher the level of differentiation ( various structures for various functions ) and integration (coexistence of these structures ),higher the development. If differentiation is high but no sufficient integrative mechanism , it leads to confusion and chaos. Differentiation depends upon technological factors.Integration depends upon: 1.a. Penetration – receptivity of law and  govt. willingness and ability. 1.b. Participation willingness of people to participate. CRITICISM OF RIGGS FUSED-PRISMATIC-DIFFRACTED MODEL: 1) Usage of scientific words does not make administration science. 2) It has highly technical description 3) Prismatic and sala models are equilibrium models and does not lead to social change. 4) Lack of measurement of level of diffraction in prismatic or diffracted society. 5) Diffracted society is also not desirable because it is static and in equilibrium. 6) Difficult to identify the level of differentiation and integration for development. 7) Lack of international perspective. 8)Wrong analytical tool. 9) Fails to explain the role of administration in society. 10) Overlapping is not specific phenomena of prismatic society but exists in diffracted society also. 11) Prismatic model has a negative character. Irrespective of the criticism Riggs attracted there is no denying that he set the table and standards for Comparative Public Administration and got to the root of the failure of Americanised and Europised Public Administration practices failing in developing countries, through his important paradigm called The Ecological approach to Public Administration,and also suggested the issues that plague the developing countries and how to rectify them.