Human Papillomavirus Known As Hpv - 1146 Words

Causative Organism(s): Human papillomavirus known as HPV is a Papovavirus that is transmitted sexually. It is in fact one of the most common sexually transmitted disease in the United States, it comes in hundred different forms and affects the body in different ways. Some forms of it can cause warts while others may cause cervical changes that may lead to cancer (4). HPV can infect both man and woman but only causes cancer in females. Although HPV seems to have a more severe effect on women than men it still places both in danger. Men can unknowingly be carriers of the virus that can affect the woman severely, therefore both men and women have to take responsibility to decrease the spread of HPV (5). HPV is a small unenveloped virus with†¦show more content†¦The E6 and E7 proteins play and important rule in oncogenic property of human papillomavirus that can cause anogenital cancers as their high risk factor and warts as their low risk factor. E6 AND E7 proteins promote cell growth by inactivating the tumor suppressor proteins P53 and PRb (5). Pathogenesis: Most people who are infected with genital HPV do not develop signs and symptoms from it. HPV is asymptomatic and in most cases the body s immune system resolve the HPV spontaneously within two years (4). There are several tests that can be done to diagnose the HPV infection, Pap test a sample of cervical cells or vaginal cells are collected and sent to the lab. This test can tell you whether the cell structures have changed and if an abnormal looking cell is present it usually means there is a high risk of developing cancer. The DNA test detects whether high risk HPV are present. The vinegar solution test, a vinegar solution is applied to the genital area, if HPV infection is present the areas will turn white. Unfortunately there are no tests available for men (7). HPV is categorized as Low risk and High risk. The Low risk strands have very few or no symptoms. The most common symptoms are genital warts. Genital warts usually pink or flesh cauliflower type tumor on th e genital area. The high risk strands have also few are no visible symptoms due to

A Different History †Essay Free Essays

Commentary – A Different History (by Sujata Bhatt) ‘A different history’ by Sujata Bhatt is a poem written about the social and political concern of the lost of cultural identical renouciation of Indian identity. The poet has used sentence pattern, motifs, symbolisms and imagery predominantly in this poem to emphasize the problem of younger generations losing their roots and identities. The poem begins with the use of the motif â€Å"Great Pan† who is the god of the wild, shepherds and flocks, nature of mountain wilds, hunting and rustic music, and companion of the nymphs. We will write a custom essay sample on A Different History – Essay or any similar topic only for you Order Now Great Pan† in the poem is a symbolism of the native culture and identity in the European countries. This motif plays a huge role in the poem as the first three lines in the first stanza shows us the richness of Indian culture and the need for all Indians to appreciate their culture. The great pan leaving Europe to India portrays the intensity loss in Europe but more important highlights the attraction of the land, rich, harmony between environment and human society coexisting that India can offer. The human nature and human wisdom is what attracts even the god of culture to leave Europe and â€Å"emigrated to India†. The poet highlights through this use of personification that every Indian should be proud of the great culture root that Indian can provide. The sentence patterns along with other techniques used by the poet are significant in terms of the allowing the readers to understand the theme and the concerns of the poet. The run on lines in the first stanza implies that Indian culture will never fade or end and that it will be eternal, passing on through generations and generations. It is also effective in the sense that the run on lines emphasizes the effectives of the repetitions used in the poem. The repetition of â€Å" It is a sin† ultimately shows the readers that it is a sin to discard the Indian culture and it is a sin to forget where one is from and what one should value culture-wise. The constant use of cultural icons such as â€Å"snakes†, â€Å"monkey† and â€Å"trees† further stresses the rich native culture in India and how important it is that conserve this culture. An imperative is also used in the poem â€Å" You must learn†¦wood the paper was made† gives off a cautious tone, warning the readers what would happen if the culture is not respected and treasured. The first stanza of the poem, although linked closely with each other have very contrasting moods. In the first stanza, the poet idolizes the uniqueness of Indian culture and how important it is to sustain this culture. The mood that the readers get is hopeful and respectful. However, in the second stanza, the reader uses many techniques, principally rhetorical questions to express her thoughts of the English colonization and the English language influences. The tone in the second stanza is bitterness and sad with a sense of fear. The rhetorical questions â€Å"Which language has not been the oppressor’s tongue? † and â€Å" Which language truly meant to murder someone? † contradictory with each other. The first question implies that the English imposes foreign language on native Indians when they first conquered India. She explores the enigma whereby the language of the conqueror is cherished by later generations. â€Å"The unborn grandchildren grow to love that strange language†. The second question is a metaphor the poet had used to point out the neutrality of language. Language is not meant to murder anyone and is major component of history. She is merely confused why Indian people of today’s generation would love a language that came from people, which has caused death and agony for hundreds of years in India. It is ironic to see how young people today forget about their heritage to love the English language. The two stanzas link with each other to show the confusion of the poet not understanding how people could neglect their own rich culture (described in stanza one) to loving a language that has caused them so much pain in the past (stanza two) The pre-dominant imagery used in the second stanza is imagery of the English colonization. The use of the metaphor â€Å"after the torture, with†¦ of the conqueror’s face† contains many destructive diction that provokes a negative feeling for the readers but more importantly to build up to the irony. The fact that after all the people in India have gone through in the colonization by England, generations today would still love and speak English. The sense of pain and sorrow of the poet is undeniable. After the colonization of India, English was brought in as an official language and was referred to as the â€Å"strange language† that younger generations love. The loss of identity in younger generations is clear in the second stanza and younger people do not know the history of India and don’t seem to understand and appreciate the importance of this wonderful culture. The poem ‘ A different culture’ by Sujata Bhatt emphasizes the loss of identity for younger generations in India. The poet used a number of techniques effectively to show the sense of irony and bitterness towards this significant social issue in today’s society. How to cite A Different History – Essay, Essay examples

Reflection Using Gibbs Cycle for Clinical Simulation in Nursing

Question: Discuss about theReflection Using Gibbs Cycle for Clinical Simulation in Nursing. Answer: Gibbs reflection cycle is a famous reflection framework which was established by Gibb in the year 1988 (Huseb, O'Reg Nestel, 2015). It helps an individual to think systematically and reflect about the different phases of the experience or the task that she had undertaken and thereby help herself to develop the correct ways by which such situations should be handled in the future (Tesh Kautz, 2017). During my placement in the old aged care, I had faced an adverse situation, which I need to reflect so that I never have to go through such situation in the future. Description: While I was working in the old aged care, I had faced a critical situation. A patient 78 years old was admitted to the care after his issue of dementia surfaced. Due to absence of proper carer at home, his family had admitted him to the aged care for proper nursing interventions and maintaining his daily activities of life properly. As he was in his initial stage of dementia, he was not totally forgetful although he had some frequent bouts of forgetfulness sometimes in the day. The main concern was that he had very poor mobility due to his arthritic status which had exposed him to high risk of fall. However he often used to forget about his loss of mobility and tended to walk down on the floor form his bed. Although I tried to make him understand about his condition, he often used to forget about it and tried to walk once I nearly saved him from falling. After many such incidences, I kept him physically restrained to his bed. To this, he complained to his family members and also to t he senior nurse that his autonomy and dignity was not maintained by me. Feelings: After conducting the fall risk assessment test, I realized that he had a high level of risk for fall and hence my primary concern was to reduce his chances of fall. The moment I was away from his sight, he was trying to come down from bed. I was feeling that as a nurse, my primary aim should be maintaining a safe practice for the patient as per the nursing principles of codes of conduct and codes of ethics. I felt that I should follow the principle of beneficence which paid importance to providing safe care to patient above anything else. Seeing no other alternative as per the situation, I felt that physical restraint would be the safest option to prevent him from fall and thereby applied it. Evaluation: The bad aspect of the experience was that I was considered unethical not only by the patient but also by his family members and they also filed a legal case against me. This affected my career and also my self confidence and self image. I felt bad as my purpose for the act was not assessed but I was held guilty for my conduct. The good aspect was that in my internship phase only, I faced a very critical situation which helped me to develop an idea of the challenges that I will be facing in my professional life. I already was a facing a situation of ethical dilemma which many nurses complain of during their professional years therefore the good thing was that I got a taste of such situation and therefore from the next time, I would be highly careful and provide correct logical reasoning and proper evidence based care practice for such critical patients. I also noticed that as I had kept him restrained to bed, his self respect was hurt. He became depressed and no longer communicated wi th me as he felt that tried to bind him because he was unable to take care of himself. This feeling made his lose his self confidence. He became depressive as he developed the thinking that he was no longer independent. Moreover, he tried to break free from the restraints a number of times which left him with bruises. I harmed the patients dignity and autonomy thereby breaching the standard 4 (which states the importance of maintaining the dignity, culture and other values during practices ("Standard of practice, Nursing and midwifery board of Australia", 2017). Analysis: From the entire situation, I understood that I am not enough skilled to handle such situations effectively. I got tensed and nervous during this situation which is not the correct attributes which should be exhibited by a confident healthcare professional. Moreover, I also sensed that I need to work more on my critical reasoning skill and my decision making power so that I can take the correct decisions. I was very unhappy with the entire situation and felt guilty at the same time for not being able to provide the best care to the patient. Although my mentor did not say me anything but I sensed that he expected better performance and reasoning skills from me. I analyzed that I should have developed proper situational awareness for prompt decision making. I should have called the nurse-in-charge and consulted with her before applying restraints. I could have made him understand the importance of restraints in soft tone so that he could understand the importance of the intervention. I should have quickly looked over the other options available at that time, putting restraints as the last resort of interventions. I also understood that I have to go through various journal based evidences so that I can handle such situations more effectively I also failed to maintain standard 6 as I could not offer the safest practice to him as he was mentally and physically harmed by restraints ("Nursing and Midwifery Board of Australia - Registered nurse standards for practice", 2017). Conclusion: After fixing up a meeting with my mentor, I came to know a number of things which helped to enhance my knowledge as a health professional. She instructed me that in such a sensitive situation, she should have first contacted his family members making them aware of the situations. Moreover, I would have also contacted the senior nurse on duty for advice. She told me that physical restraint is not the correct option for such patients as it may harm them physically. Moreover they may also suffer from depression which might also affect his mental condition which would add to his neurological disorders. Therefore, she suggested me to go through more evidence based papers to develop my decision making skills and also attend training classes to identify the critical reasoning skills. Overcoming ethical dilemma by proper logical reasoning would be my main motive. Action plan: When such a situation arises, I would never take physical restraint as the first initiative. I would first summon the nurse manager or the senior nurse and take her advice. I would also immediately call the family members and make them know the situation. I would never leave the patient without keeping anyone in attendance for him as he may hurt himself. Moreover, I would also modify the rooms with proper bedrails, non-skid footwear, keeping bed closer to washrooms, providing with walkers and others. I would rightly maintain the autonomy and dignity of patients as the principles of nursing advice us so that I can save myself from getting in any legal and ethical issues. Gibbs reflection is one of the most effective frameworks that helps in properly describing the events and learn from the faults or the errors that took place in the previous experience. I realized that I had harmed the autonomy and dignity of the patient by applying physical restraints. I was criticized by the patients family members and also by my mentor. I realized my mistake and therefore from the nest time I will properly utilize my critical reason skill and proper decision making ability to overcome such situations and provide safe and ethical care to patients. References: Huseb, S. E., O'Regan, S., Nestel, D. (2015). Reflective practice and its role in simulation.Clinical Simulation in Nursing,11(8), 368-375. Nursing and Midwifery Board of Australia - Registered nurse standards for practice. (2017).Nursingmidwiferyboard.gov.au. Retrieved 24 October 2017, from https://www.nursingmidwiferyboard.gov.au/Codes-Guidelines-Statements/Professional-standards/registered-nurse-standards-for-practice.aspx Standard of practice, Nursing and midwifery board of Australia. (2017). Retrieved 19 October 2017, from https://file:///C:/Users/user00/Downloads/1798150_1830561517_Nursing-and-Midwifery-Board---.PDF Tesh, A. S., Kautz, D. D. (2017). Using Reflective Practice in a Leadership Course.Nurse educator,42(3), 117-119.

The Impact of Technology on Teenagers free essay sample

The Impact of Technology on Teenagers As technology advances, so do teenagers, and the rest of the people from all around the world. Technology has made a huge impact on today? s society and teens have shown to be the most interested on the topic. We live surrounded by technology, we can find it everywhere and in all shapes and sizes, these amazing gadgets seem to be changing constantly. Technology takes place in our daily life and also infers in the way we talk, the way we dress, what we listen and watch.It ahs a lot of positive impacts on today? s youth, because in some way it brings people together, it increases social activity with social networks such as Facebook, Twitter, Tumblr, Skype and many others that connect us to the rest of the world. The internet offers young people a lot of great opportunities and access to an amazing amount of information, which is very useful because it helps, both, teachers and students to get a better education and information, also the process of sharing is faster and easier. We will write a custom essay sample on The Impact of Technology on Teenagers or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Internet helps people to fasten openness, work on their self-confidence, and greater sense of ease, and comfort while dealing with others. On a teenager’s life music is a massive and really important factor, and the way you can carry your music wherever you go to, is simply amazing. Music is very influential, it can get people in a better mood and it’s a really clear thing that it’s also motivational, on the other hand you can notice that the some lyrics are very relatable to the modern teenager, and so tis creates a bond between you and society.Technology isn’t always that good. Teens spend almost the whole time on the Internet and this has created an overuse. Some people say Internet makes close people be apart, and the distant people get closer; I agree with this somehow, I think Internet is one of the greatest inventions that has hit our society, but it also breaks the whole experience of human intercourse.

Banking Industry Structure essay

Banking Industry Structure essay Banking Industry Structure essay Banking Industry Structure essayTwo regulations that had a particularly strong impact on the banking industry in the United States were the Glass-Steagall Act (GSA) passed in 1933 that prohibited banking organizations to get involved into both investment banking and commercial banking industry, and the Gramm-Leach-Bliley Act (GLBA) passed in 1999 that repealed the prohibition of GSA to combine investment and commercial banking. The critics of the GLBA state that it was the cause of the banking industry crisis and financial recession in 2007-2009, and that repealing the GSA was a mistake. However, analysis shows that the key factors that caused the crisis were unaffected by the GLBA and that the passage of the GLBA in fact reduced the impact of crisis on the banking industry due to greater diversification of banking services and portfolios. So, repealing the Glass-Steagall act was not a mistake, but rather a correct and timely measure that made the banking industry more competitive an d helped alleviate the impact of the crisis to a small extent.In order to evaluate the consequences of repealing the Glass-Steagall Act in 1999, it is necessary to consider the prerequisites of this legislation and the economic context that led to the creation of this Act. The considered time period is between 1927 and 1933 (Heakall, 2003). Initially, the Glass-Steagall Act was created to prevent banks from committing fraud and misusing public trust. The major events that shaped the economic context for the GSA were the economic boom in the 1920s followed by the Great Depression that started in 1929 (Heakall, 2003). One of key causes of the Great Depression was commercial speculation performed by banks – banks took huge risks to get rewards and used shady schemes to encourage their clients to invest into risky assets (Cftech.com, 1998).In 1933, commercial speculation was considered the major cause of the crisis. However, in several decades economists came to the conclusion th at the key factor of the recession was economic depression itself, while security speculation was only a minor catalyst of the financial decline (Cftech.com, 1998). Another supposed key cause of the Great Depression was the lack of nationwide banking system – banking operations in the 1920s were performed by unit banks within states (Cftech.com, 1998). Moreover, Senator Glass who was the main ideologist of the GSA 2 years later came to the conclusion that the GSA was an overregulation and attempted to have it repealed (Cftech.com, 1998). So, GSA regulations were excess and too strict from the very beginning. However, in 1956 Congress extended the GSA and created one more barrier between insurance and banking (Heakall, 2003). So, the banking industry was strongly regulated until 1999.It is also important to analyze the economic context in 1999 when the GLBA was enacted and the barriers created by the GSA were repealed. First of all, banking segment became more globalized as w ell as investment capital, so the barriers between national and foreign investments were blurred (Tatom, 2011). Furthermore, banking institutions used many ways of diversifying its trading portfolios outside the GSA regulations – for example, investment banks were allowed to trade and hold such risky assets as derivatives, debt obligations, mortgage-backed securities, etc. (Calabria, 2009).Large banking organizations emerged and gained power despite the presence of GSA regulations because of consolidation and integration processes going in the banking industry (Wallace, 2014). Therefore, the context in which the banking industry operated changed, and the GSA provisions made American banking system less diversified and less flexible compared to international players. Furthermore, the GLBA repealed only one section of the GSA – the prohibition to combine investment and commercial banking, so its impact on the whole development of the banking industry was not so â€Å"de regulatory† as the supporters of Occupy Wall Street movement claimed (Tatom, 2011).Finally, it is necessary to consider key causes of the financial recession that took place in 2007-2009 and the interrelationship of the GLBA with these factors. According to Brook Watkins (2012), the institutions that resorted to risky borrowing and investment practices were Bear Sterns, Lehman Brothers, Fannie Mae and Freddie Mac, AIG and Merrill Lynch; however, none of these organizations was influenced by the GSA repeal. Furthermore, those commercial banks the activities of which were expanded by the GLBA went into trouble due to investing into mortgage-backed securities and residential mortgages (Wallace, 2014). However, the GSA did not prohibit commercial banks to use the above-mentioned securities, so the repeal of the GSA did not contribute to the failure of commercial banking either. In addition, the number of financing holding companies that actually used the GLBA benefits and combine d commercial and investment banking was quite low in the pre-crisis years (Calabria, 2009).The research conducted by Collins, Kwag and Yildirim (2003) shows that the actual impact of the GSA repeal on the banking industry was the following. Banking organizations received more opportunities to diversify their portfolios, which allowed them to shift and diversify risks (Collins, Kwag Yildirim, 2003). As a result, banking industry became less risky both for stockhodlers and for regulators (Collins, Kwag Yildirim, 2003). At the same time, no significant wealth redistribution was noted, which means that the attractiveness of the considered financial sector did not increase compared to other sectors of financial industry. Collins, Kwag and Yildirim (2003) suggest that this fact can be explained by the long-term evolution of competition in the financial industry. In other words, the GLBA did not lead to excess wealth creation or commercial speculation, but instead it allowed to reduce sy stemic risks and therefore benefit both the customers and the organizations in the banking sphere.These conclusions are in line with the findings of Calabria (2009) who states that few financial holding organizations took advantage of the GLBA and combined investment and commercial banking. According to Calabria (2009), the repeal of the GSA might even have mitigated the consequences of the crisis for the banking system. In any case, repealing the GSA division between commercial and investment banking in 1999 was a timely and appropriate measure that corresponded to the demands of the economic environment.Despite the fact that there are numerous advantages of GLBA, it is important to note that there still might emerge conflicts of interest in banking involving commercial and investment banking, and it might be necessary to have proper regulation in place in order to identify such cases and to prevent speculation and fraud. However, the need for regulating potential conflicts of inte rest does not mean that banks should be prohibited to engage in commercial and investment banking as it was in the GSA times. Rather, it is necessary to pass more specified and more flexible regulations that would target conflicts of interest without affecting the ability of the banking sector to diversify portfolios.

The Tenor of a Metaphor, a Rhetorical Term

The Tenor of a Metaphor, a Rhetorical Term In a metaphor, the tenor is the principal subject illuminated by the vehicle (that is, the actual  figurative expression). The interaction of tenor and vehicle evokes the meaning of the metaphor. Another word for tenor is topic. For example, if you call a lively or outspoken person a firecracker (The guy was a real firecracker, determined to live life on his own terms), the aggressive person is the tenor and firecracker is the vehicle. The terms vehicle  and  tenor  were introduced by British  rhetorician  Ivor Armstrong Richards in  The Philosophy of Rhetoric  (1936). [V]ehicle and tenor in cooperation, said Richards, give a meaning of more varied powers than can be ascribed to either. Examples The main elements of metaphorical equations such as Life is a walking shadow are often referred to as tenor (thing we are talking about) and vehicle (that to which we are comparing it).   Ground . . . denotes the link between tenor and vehicle (i.e., common properties; Ullmann 1962: 213). Thus, in the metaphor  Ã‚  Life is a walking shadow, life represents the tenor, walking shadow the vehicle, and transience the ground.Alternative terminologies abound. Popular alternatives for tenor and vehicle are target domain and source domain, respectively.(Verena Haser,  Metaphor, Metonymy, and Experientialist Philosophy: Challenging Cognitive  Semantics. Walter de Gruyter, 2005)Tenor and Vehicle in William Staffords RecoilIn William Staffords poem Recoil, the first stanza is the vehicle and the second stanza is the tenor:The bow bent remembers home long,the years of its tree, the whineof wind all night conditioningit, and its answer Twang!To the people here who would fret me downtheir way and make me bend:By remembering hard I could startle for homeand be myself again. Tenor and Vehicle in Cowleys The WishIn the first stanza of Abraham Cowleys poem â€Å"The Wish,† the tenor is the city and the vehicle is a beehive:Well then! I now do plainly seeThis busy world and I shall neer agree.The very honey of all earthly joyDoes of all meats the soonest cloy;And they, methinks, deserve my pityWho for it can endure the stings,The crowd and buzz and murmurings,Of this great hive, the city. I.A. Richards on Tenor and Vehicle We need the word metaphor for the whole double unit, and to use it sometimes for one of the two components in separation from the other is as injudicious as that other trick by which we use the meaning here sometimes for the work that the whole double unit does and sometimes for the other componentthe tenor, as I am calling itthe underlying idea or principal subject which the vehicle or figure means. It is not surprising that the detailed analysis of metaphors, if we attempt it with such slippery terms as these, sometimes feels like extracting cube-roots in the head.​(I.A. Richards, The Philosophy of Rhetoric. Oxford University Press, 1936)​[I.A. Richards] understood metaphor as a series of shifts, as borrowings back and forth, between tenor and vehicle. Hence, in 1936, his famous definition of metaphor as a transaction between contexts.Richards justified coining tenor, vehicle, and ground to clarify the terms of that transaction. . . . The two parts had been called by such loaded locutions as the original idea and the borrowed one; what is really being said or thought of and what it is compared to; the idea and the image; and the meaning and the metaphor. Some theorists refused to concede how much idea was imbedded in, drawn from the image. . . . With neutral terms a critic can proceed to study the relations between tenor and vehicle more objectively.(J. P. Russo, I.A. Richards: His Life and Work. Taylor, 1989) Pronunciation: TEN-er

Coursework Essay Example | Topics and Well Written Essays - 2000 words

Coursework - Essay Example This paper presents results from a research project aiming at developing an architecture supporting local mobility within hospital. The architecture is based on fieldwork and mostly on the knowledge derived from a large number of reliable sources. The fieldwork has emphasized the differences between remote mobility, where users travel over long distances, and local mobility, where users walk around within a fixed set of building. Based on an in depth study, I conclude that local mobility puts up three requirements for computer support;(i) it should integrate into the existing infrastructure (ii) it should support the use of various heterogeneous devices, and (iii) it should enable seamless application roaming between these devices. The paper describes how these requirements were realized in an architecture for local mobility, and how the architecture can be implemented in the health care domain and the costs involved in it and the various benefits gained from it.

Denial of service issues and solutions Dissertation

Denial of service issues and solutions - Dissertation Example (Chau) The real intent of those attacks is to shut down a site and not to penetrate it. Purpose may also be vandalism, extortion or social action including terrorism. (Crocker, 2007) 1.3 How DoS works The nature of DoS can be explained using Figure 1.1. In the figure, Bob is the authentic user of the system and he sends messages using the insecure Internet to the server. Darth, the attacker interfere the services offered by server and make the genuine user, Bob, invisible to server. In a normal connection, users transmit a message to the server to get authentication from the server. Then, the server returns a message to authenticate to the user as a genuine user of the system. Also, from the user side, the acknowledge message is sent back to approve the server and the connection between the user and the server is established. Figure 1.1 Denial of Service (Stallings, 2006) When a denial of service attack is taken place, the server receives several authentication requests, seemingly ca me from the authentic users, which have false return addresses. The server fails to successfully locate the user while trying to return the authentication acknowledgement. Then, the server waits so that it can authenticate the user before stopping the connection. In most DoS attacks, the attackers flood the servers with forged requests and make servers delayed. 1.4 Types and Generation of DoS Attacks Generally, there are three major classifications of DoS attacks depending on the victims targeted by attackers—users, hosts or networks though there are several types of DoS attack prevalent on Internet. US Cert advisory suggests that the three main types of DoS attacks are bandwidth, protocol and software vulnerability attacks. The major aspects that most DoS attacks are focusing on are bandwidth, CPU time and memory. Most common DoS attacks can be summarized as the following. 1.4.1 TCP SYN Flood Attack Flood type attacks are the first known form of a DoS attack and their attack ing mechanism of is quite simple – attackers send more traffic to a server than it can handle. (Georgieva, 2009) SYN Flood attack is a protocol type and exploits the weakness of TCP/IP protocol. US CERT advisory defines SYN flood as â€Å"an asymmetric resource starvation attack in which the attacker floods the victim with TCP SYN packets and the victim allocates resources to accept perceived incoming connections†. In TCP SYN flood attack, the legitimate users are ignored when the attacker initiates a TCP connection to the serve with a SYN. The victim server responds to the request with spoofed IP address and waits for ACK from the client side. Then, the connection table of the server is filled up and it neglects all new connections from legitimate users. This phenomenon can be clarified using Figure 1.2. Figure 1.2 Comparison of Normal TCP 3 ways Handshake and TCP SYN Flood attack demonstration (cisco.com) Flood type attacks are so common and powerful. Georgieva (2009 ) suggests that â€Å"even if a webmaster adds more bandwidth, this still is not a sufficient protection against a flood attack†. Because of the bandwidth insufficiency, even the normal volume of legitimate requests may appear as flood attacks. 1.4.2 Ping of Death Attack The Ping of Death or POD attack is another DoS attack with simple principle. It exploits software vulnerab

Media and Body Image - Essay Essay Example for Free

Media and Body Image Essay Essay How does the media influence our body image? In what forms, does the media influence our perceptions about our body? These were the two questions that I asked myself in order to do the research paper and the panel discussion. In my opinion, I would agree that the media does influence and promote women and men to believe that the cultures standards for body image are ideal. Hence, the phrases, thin is in and the perfect body are two examples of eye-catching headlines that I observed in many women magazines. I learned that the media influences us through television, fashion and health magazines, music videos, film, commercials, and various other advertisements. Sadly, as a result, this repeated exposure, the thin ideal, can lead many young girls in triggering eating disorders, depression, low self-esteem, stress, and suicide. After acquiring this relevant information, I decided to focus my research on what type of media influences elementary school children and the adolescent teenager. The three central types of media that I found that did indeed influence body image are: Fashion magazines, famous top-models and actresses, and teenage or young adult women in the music industry. According to the Seretean Center for Health Promotion, the term, body image has been coined to describe a persons inner sense of satisfaction or dissatisfaction with the physical appearance of her/his body. (From The Wellness Column, April 1, 1996.) In my research, I found that many young girls are dissatisfied with their bodies and many strive to look like the waif-thin models or actresses one sees on television or in fashion magazines. There was a lot of information and facts on body and image that I found on the Internet. However, one website, Just Think Foundation, supported my belief that the media, magazines in particular, do indeed influence young girls to be thin in order to be popular and beautiful in our society. For example, I was in alarmed to learn that eighty percent of 10-year-old American girls diet; more than five million Americans suffer from eating disorders and ninety percent of those are adolescent and young adult women; the number one magic wish for young girls age 11-17 is to be thinner; and between elementary and high school, the percentage of girls in the U.S. who are happy with the way I am drops from 60% to 29%. (from Just Think Foundation) These facts were  from the JTFs Body Image Project compiled by Jean Holzgang that is an awareness campaign on body image. In fashion magazines, many young girls see waif-thin models like Kate Moss who is one of many top models that sadly represents the perfect body image that young girls are striving towards. Unfortunately, many teen girls do not understand that looking exactly like their favorite supermodel is unrealistic. In fact, as for the supermodel photos, many are retouched before they are printed out, the fashion clothes are often duct-taped to enhance fit, many blemishes are covered or altered, there is at least two inches removed from the thighs, and the average fashion model weighs 23-25% less than the average woman. All this in order to create that ideal or perfect body image everyone is striving for and sadly dying for. This compulsion to be thin has led many young girls to have a negative body image that dangerously paves the way to eating disorders, such as Anorexia and Bulimia, in order for them to achieve their desire for thinness. In television and movies, many teen girls watch and observe these actresses, such as Calista Flockhart, Courtney Cox, Jennifer Aniston, Gweneth Paltrow, Lara Flynn Boyle, and many others who have seemed to have went from an average weight to a sickly, death look. This seems to be setting a dangerous trend for the American culture, particularly women and young girls. In fact, there are endless images of thin women on television, in movies, in women and mens magazines and in commercials. For instance, these Hollywood role models do have a great impact on young viewers and many parents are very worried that their daughters are trying to imitate their favorite stars. According to Adrienne Ressler, body-image specialist at the Renfrew Center in Coconut Creek, Fla., For adolescents, the ideal for the person they want to be when they grow up is either a movie star, TV actress or supermodel, and the emphasis is very much on external appearance. Our patients would die-and practically do-to look like Calista Flockhart. ( People, 10-18-99) In the music industry, the most popular media influence is the music video and the types of fashion trends the performer displays onstage. The most popular young adult performer is teen sensation Britney Spears. This pretty, young lady is only 17 years old and already has had a huge impact on the teen girls. For example, recently, Miss Spears was on the cover of Rolling Stone magazine and she stirred up controversy when it appeared to look like the singer had  breast enhancements or simply, breast implants. (In all fairness, I did not have a chance to view that cover of Rolling Stone.) Miss Spears has denied the bre ast implant allegation and is quoted as saying; her mother would kill her if she had such a operation. However, I read that many fans believe that she does look different from her first video, Baby One More Time, with her latest, Sometimes, in that her breasts do look like they were surgically enhanced. This rumor has a great deal of parents worried that their own daughters might want to emulate the teen pop idol because she is promoting the ideal image of a young girls body. Another example of a music video image is Victoria Beckham (Posh Spice) of the well-known Spice Girls. She was considered a head-turner because of her curvaceous good looks and designer clothes. So, know one would have thought of her as over-weight or too curvy, but at a recent Fashion party, many onlookers were stunned to see Beckhams jutting ribs and collarbones that fellow guests replied, She definitely looks like shes had a dramatic weight loss. (People, 10-18-99) These two examples plus the dozens of others I have read through my research, have allowed me to come to the conclusion that, many of Hollywoods mo st notable actresses and performers have become partners in the thin is in look in this industry. In my opinion, this is very disturbing and very dangerous for many young girls who look up to these women as Role models. In conclusion, I hope that T.V., magazines, music videos, commercials, retail stores and other mediums realize that there are women of all different shapes and sizes, there is a higher percentage of women that are usually an average size of 12 and there is evidence that a lesser percentage of women who are a size 2 to 4. Unfortunately, it is the size 2 to 4 women who are being recognized as the ideal body image in our society. Furthermore, I would rather have more women like Kate Winslet, Rosie ODonnell, Emme, and many other average women on the covers of popular magazines and in television. These are the true role models for me, the ones who promote healthy ways to lose weight, promote healthy ways to like yourself for who you are, and not promote the unhealthy body image that engrosses our mind

The Impact of the Internet on Schools :: Teaching Education Essays

The Impact of the Internet on Schools For this essay, I read an Article called: The Netgeneration: Internet as a classroom and community. After reading the article I came up with some very good points on how the internet has effected the way school are ran compared to the pre-computer and internet age. My conclusions are that the Internet has changed school classroom for the good by making information widely available and useable to even the poorest of schools. The internet has made it possible for teachers to communicate and learn what other teachers are doing in other countries by talking to colleagues in other countries and reading reports and research studies findings before they read the teaching methods books. The Internet also, gives teachers the ability to teach a class online so that their students will be able to stay on task when they are not able to come to class. The online class idea has also made it possible for the average person to get his or her degree with out having to go to a college campus physicall y. In total the Internet has not only increased the amount of learning possibilities in the classroom but it has created infinite amounts of learning opportunities for students and teachers. CLASSROOM Because of the Internet it is possible for schools to have access to books with out having them on the shelves of school libraries. New books and research studies are posted on the Internet daily for the world to read. In the past if you where from a poor school or a shelterd community that banded books from school libraries you may not be able to read some important infromantion. Making the student that had the oportunity to read and learn this new infromation better educated than a person whom did not have the same books in there school library shelves. The author of the article The internet as a classroom explains this fact when she says, "We have arrived at a new moment in history: a moment in which such terms as class, race, gender, sexuality, nationality and ideology are no longer useful" (Hendricks). This statement applies to education because information can be found on any subject on the web. If a school has a ban on reading a book a student can still find and read it online if he or she wants to. Censorship is not possible because of the technology called Internet.

American Agriculture

Analyze the ways in which technology, government policy, and economic conditions changed American agriculture in the period of 1865-1900. in your answer, evaluate farmers’ response. The period of 1865-1900 was one of the most crucial times in American history. It was a time period, in which America was mending, repairing, improving, reshaping, and reconstructing its society, economy, culture, and policies. Basically it was changing everything it stood for. This continual change can be seen in the following events that took place during this time. These events are both causes and effects of why America is what it is today. During the Civil War the economy in the North boomed — a continuation of the industrial advances from the 1840s. Technology was rapidly moving, economic conditions were rapidly changing, everything in the United States was booming—population, expansion, industries, etc. Technology was probably the most vital aspect of this time period. Railroads was/is the most influential thing that happened to the United States. If it wasn’t for railroads, America wouldn’t be what it is today. The railroads were a positive chain reaction. It changed American agriculture, delivering goods from state to state, sea to shining sea, etc. Railroads opened and expanded business in the Far West, where not much has been developed. There was much controversy concerning government policy and economic control. Individual enterprises fought diligently to dominate economic affairs but the government was obligated to intervene when unjust activity was apparent. It was unanimously believed, among businessmen, that the government should have very little say in economic issues, the basis for Laissez-Faire. Laissez-Faire was definitely incorporated in every issue concerning government policy. Many people are outraged with the political speakers. The people are saying that the political leaders have misled them. The Interstate Commerce Act was enacted to limit the freedom and wrongful capital gain of railways to benefit the people. The Senate passed the Sherman Antitrust Act, heavily influenced by the monopolies. The purpose of the act was to oppose the combination of entities that could potentially harm competition. Economic conditions during this time period were extreme. The Depression of 1893 was the most serious blow to the United States politics during the Gilded Age was the five-year depression that began in 1893. When the Philadelphia & Reading Railroad collapsed, a stock market panic ensued. Banks, railroads, & businesses closed, 20% unemployment; led to 1,400 labor strikes in 1894. Coxey’s Army in 1894 demanded government action to end the depression & job creation programs. Technology, government policy, and economic conditions changed American agriculture for better and for worse. Farmers had many problems during this time. Farmers were plagued by falling prices, high railroad & mortgage rates, & deflationary policies. Farmers usually lashed out at Eastern bankers, railroads, and U. S monetary policies, as well as the continued debate over gold and silver currency. Farmers were generally outraged about overproduction and how they don’t earn enough. There is a lot of supply, but the demand is very low. This time period was probably one of the most changing times in American History. American Agriculture Technology, government policy, and economic conditions changed American agriculture in the period of 1865-1900 in numerous ways. In the late 19th century, new farm machinery made a huge impact. It gave farmers the opportunity to produce more crops then they ever previously been able to produce. Railroads also had an effect on the agriculture. They charged farmers fees that they were barely ever were able to pay back. The industry played a role in which they created monopolies and gained immense amount of wealth which dominated the farmers. The monetary policy along with the steadily dropping prices of agricultural produce led farmers further into debt, eventually producing outcomes such as the crop-lien system and sharecropping. All of these tie into government policy, which, more often than not, favored the large and wealthy industries and monopolies over the farmers. Over the period of 1865-1900, Document A shows that agriculture was steadily declining. Wheat went from $2. 16 a bushel to $. 62. Cotton and corn both declined also, dropping from $. 83 to $. 10 a pound and $. 52 to $. 35 a bushel, respectively. Farmers were gradually losing profit from their produces. They thought they could compensate by producing more and more products, but this eventually caused overproduction and the prices hastily fell. Document A shows the trend of overproduction. Document G shows that all of the farmers’ difficulties could not just be blamed on overproduction alone. Railroad technology grew between 1870-1890 as Document B points out. As farmers exhausted soil in the eastern and central parts of the country, they had to continue spreading westward. As they expanded farther west, they reluctantly became more dependent on the railroads.

Rational Choice Theory Essay

A Significant theory to me will be the Rational Choice theory. This theory explains how people make decisions by seeking the most cost-effective means to achieve a specific goal without reflecting on the worthiness of that goal; to maximize personal advantage by weighing costs against benefits without moral or ethical values. It is a popular theory as it is an efficient system that explains and predicts a behavior of a person, and to larger extent, a collective group of people. Understanding this theory would allow a person to understand quickly how decisions are made, and the impact of the decisions on a society — how it functions and performs economically. Based on this theory, people’s measured decisions are often calculated based on financial benefits and costs. Singapore, by and large, has functioned on this theory, which has benefited from this tool of measurement and prospered since the days of nation building. However, this theory will work perfectly only if eve ryone in the society shares the same values, had perfect information, and the ability to make the most rational decisions at any point in time. People living in a society with homogenous values, such as Singapore, have similar behavioural patterns, which enable this theory to work. However, on a global scale, this theory will no longer work as peoples’ values are varied and culturally diverse. The most rational choice for one man might be an irrational choice for another. And when this occurs, there will be unpredictability and the results that follow can be disastrous. The Great Financial Crisis is a good example of the rational choice theory gone awry. Financial institutions’ goal is to maximize profits. To maximize profits, financial institutions have to find ways to create profits. One of these methods was to get creative with offering mortgage to people who wanted to own homes. Credit terms were made easy and the securities in place to safeguard the process were ignored. These consolidated loans were sold to big investment banks which resold them as securities offering high returns. Credit agencies working for these investment banks told investors’ that securities were safe. Selling a financial product based on a large group on loans was supposed to limit the risk if a few loans went bad. However, a large number of loans, later known as toxic, were borro wed by individuals with no financial means. Furthermore, many of these loans were offered in the form of adjustable rate mortgage, which started out with an initial period of low interest rate, and later ballooned up to three times the initial rate. All these borrowers were saddled with a monthly mortgage payment way beyond their monthly income. To make matters worse, the sprint to own a house on such easy terms had created a housing bubble, causing house prices to escalate astronomically. This phenomenon further pushed people to borrow way beyond their means. Consequently, millions of homeowners were unable to repay their mortgage loans. The financial institutions disregarded moral and ethical values to draw up shady credit schemes. Consolidated mortgages were bundled in with the toxic ones and resold for profits. Individuals felt the need to buy a house simply because everyone else was buying a house without the discretion of affordability and the hyper-inflated housing prices. Ea ch acted on imperfect knowledge to maximize personal benefits and disregard moral and ethical values. Rational choice theory can be an efficient method as a decision-making tool to attain goals, but it is definitely too simple an application on a macro context. To make a good decision, one has to balance cost-benefit analysis with moral and cultural factors.

The White Tiger by Aravind Adiga Essay Example

The White Tiger by Aravind Adiga Essay Example The White Tiger by Aravind Adiga Paper The White Tiger by Aravind Adiga Paper In society, the standard for success is extremely high and sometimes overwhelming. Everyone has the same goals, but not everyone has the means or the opportunity to reach them. In high school, specifically, times are hard. Students are treated like kids but expected to make adult decisions about their lives. To most people, including myself, being successful is having money and power. But being successful is being happy. That’s because most young people are not happy with the stress and pressure put on them by adults to be successful. Success should not be defined by an admission to college or by numbers, it should be defined by whether the person really gained something of value. Society’s standards for success are illustrated through many different platforms such as literature, movies, and everyday interactions. In some parts of the world, the idea of success is only fantasy because the system instills that the poor will always be poor and the rich will get richer. Balram, from Aravind Adiga’s The White Tiger, describes the government system in India as â€Å"a . Joke† because of the strict caste system. He was born into a poor family in a town that was nicknamed, â€Å"the darkness of India,† where he was surrounded by people who truly believes that they will never amount to anything. Most people in his hometown have only one standard of success: money. Balram is different because getting out of â€Å"the darkness† is what he considers successful. He celebrates wearing a uniform, rather than his old, raggedy clothes, and having a bed to sleep in, rather than sleeping on the streets. Although his uniform is old, and his bed is bug infested and dirty, he remains grateful. Balram knows that the only way he can move up in his society is to do something drastic, like killing his employer. It is evident that everyone is not granted the same opportunities simply because of where they live, or their ethnicity. For many years, America’

Rod Rosenstein Biography

Rod Rosenstein Biography Rod Rosenstein (born Rod Jay Rosenstein on January 13, 1965) is an American attorney and former criminal prosecutor who investigated tax fraud and public corruption before being tapped by Republican President George W. Bush to serve in the Department of Justice as a U.S. attorney in Maryland. Rosenstein enjoyed support and respect from Republicans and Democrats alike and served as the second in command at the Department of Justice under Bushs two successors in the White House, Barack Obama and Donald J. Trump. Rosensteins political legacy, though, will very likely center on his controversial move to appoint Special Counsel Robert S. Mueller III to investigate Russias attempts to influence the 2016 presidential election. Fast Facts: Rod Rosenstein Full Name: Rod Jay RosensteinKnown For: Deputy U.S. attorney general who appointed and oversaw special counsel Robert S. Mueller IIIs investigation into Russian interference in the 2016 presidential electionBorn: Jan. 13, 1965, in Lower Moreland, near PhiladelphiaParents Names: Robert and Gerri RosensteinSpouses Name: Lisa BarsoomianChildrens Names: Julia and AllisonEducation: Wharton School of the University of Pennsylvania, 1986 (B.S. in economics); Harvard Law School, 1989 (J.D.)Key Accomplishments: Winning respect from Republicans and Democrats alike in Washington as he became the longest-serving U.S. attorney in the country during the administration of President Donald Trump Early Years Rod Rosenstein was born and raised in Lower Moreland, Pennsylvania, a suburb of Philadelphia, where his father operated a small business and his mother served on a local school board. It was there, he said at his confirmation hearing before the U.S. Senate, that he learned straightforward values. Work hard. Play by the rules. Question assumptions, but treat everyone with respect. Read widely, write coherently and speak thoughtfully. Expect nothing, and be grateful for everything. Remain gracious in times of defeat, and humble in moments of victory. And try to leave things better than you found them. Rosenstein attended public schools and graduated from Lower Moreland High School in 1982. He then entered the Wharton School of Business at the University of Pennsylvania, where he studied public policy, management, and economics. His interest in government led him to Harvard Law School after graduation. Rosenstein served as an intern for the U.S. Attorney’s Office in Massachusetts, a position that had a lasting impact on his career as a public servant. Career in Law Rosensteins long career as a government attorney began in 1990, when he first joined the Department of Justice as a trial attorney with the Public Integrity Section of the Criminal Division. From there, he launched into decades of prosecuting drug dealers, white-collar criminals and public corruption. As the U.S. attorney for Maryland, Rosenstein pressed for longer sentences for felons and battled inner-city gangs. Among Rosensteins most high-profile cases were prosecutions of: Baltimores elite Gun Trace Task Force, whose mission was to get guns off the streets and violent criminals behind bars; eight of its nine members were alleged in 2017 to have abused their power by shaking city residents down for cash, drugs and jewelry. Some members of the squad confessed to robbing residents, planting drugs on innocent people and reselling the substances to others.A Baltimore man who shot and killed a 3-year-old toddler who was playing on her front porch in Baltimore in 2014; the case remained unsolved for about three years when Rosenstein in 2017 accused a 28-year-old gang member of firing the gun at a member of a rival faction. These cases do not solve themselves. They get solved because of extraordinary work by honorable, decent, diligent law enforcement officers, Rosenstein said at the time.Dozens of people in prison-corruption scandals at the Eastern Correctional Institution in Westover; employees there were accused of smuggling drugs, cigarettes, cellphones an d pornographic movies into the facility and selling them. Rosenstein also: Recommended the firing of FBI Director James Comey over his handling of the investigation into Democrat Hillary Clintons email servers.Appointed Special Counsel Robert S. Mueller III to investigate Russias attempts to influence the 2016 presidential election after Attorney General Jeff Sessions recused himself from the case. Legal observers describe him as a tough, law-and-order prosecutor who is also fair-minded and nonpartisan. Heres a look at the various positions Rosenstein held prior to his time as deputy to Attorney General Sessions. 1993-94: Counsel to the deputy attorney general;1994-95: Special assistant to the Criminal Division’s assistant attorney general;1995-97: Associate independent counsel under Ken Starr, whose office investigated Bill and Hillary Clintons business and real-estate dealings in Arkansas.1997-2001: Assistant U.S. Attorney in Maryland.2001-05: Principal deputy assistant attorney general for the Tax Division of the U.S. Department of Justice, supervising criminal sections and coordinating tax enforcement activities of the Tax Division, the U.S. Attorney’s Offices and the Internal Revenue Service.2005-17: U.S. Attorney in Maryland, overseeing federal criminal and civil litigation.2017-Current: Deputy U.S. attorney general following President Donald J. Trumps nomination on Jan. 31, 2017, and Senate confirmation on April 25, 2017. Personal Life Rosenstein and his wife, Lisa Barsoomian, live in Maryland and have two children, Allison Liza and Julia Paige. Barsoomian worked as a government prosecutor and, later, as a lawyer for the National Institutes of Health. Important Quotes It is important to separate the role of politics in setting priorities and the decision to prosecute cases. And in the Justice Department that is what we do on a daily basis, that is how are trained. - Speaking to an ABC affiliate about his role as deputy attorney general.â€Å"The oath of office is an obligation. It requires me to support and defend the Constitution of the United States; to bear true faith and allegiance to the Constitution; and to well and faithfully discharge the duties of my office. I have taken that oath several times, and I have administered it many times. I know it by heart. I understand what it means, and I intend to follow it.† - Speaking at his confirmation hearing in 2017. Role in Trump Russia Investigation Rosenstein was a relatively unknown political figure outside of Maryland, even after being tapped as deputy attorney general and assuming oversight of Muellers investigation into Russian meddling in the 2016 elections. Rosenstein drew Trumps ire after appointing the special counsel, but threw his career into jeopardy by suggesting to colleagues he secretly record Trump in the White House to expose the chaos consuming the administration. Rosenstein also was said to have discussed recruiting cabinet members to invoke the 25th Amendment, which allows for the forceful removal of a president outside of the constitutional impeachment process.  Rosenstein denied the reports. While Rosenstein held onto his job after that controversy, Trump passed him over for a promotion in late 2018 when Session was fired as attorney general. Rosenstein had been the heir apparent to the position because of the terms of the federal Attorney General Succession Act, which gives the deputy attorney general authority when the top position becomes vacant. Sources Davis, Julie Hirschfeld, and Rebecca R. Ruiz. â€Å"Caught in White House Chaos, Justice Dept. Official Seeks Neutral Ground.† The New York Times, The New York Times, 22 May 2017.â€Å"Meet the Deputy Attorney General.† The United States Department of Justice, 21 June 2017.â€Å"U.S. Attorney in Baltimore Is Trumps Pick to Be Deputy Attorney General.† The Washington Post, WP Company, 14 Jan. 2017.Vignarajah, Thiru. â€Å"A Look at the Past Work of the Deputy AG Who Called for Comeys Firing.† Vox, Vox, 10 May 2017.

Basing Sentencing on Retributivist Principles is the Most Effective Essay

Basing Sentencing on Retributivist Principles is the Most Effective Means of Producing a Less Punitive Range of Outcomes - Essay Example Retributive principle has had both supporters and critics. Many believe that retributive justice is the way to go as it brings justice to the victim and punishes the offender. But its critics argue that it is based on negative emotions such as revenge and does not contribute positively. It is backward looking and not forward looking. This debate has been on for a long time and many scholars and researchers have tried to address this issue. One of the main arguments supporting retributive justice is that it helps in reducing similar offences and injustices in the future. This essay revolves around this idea. The author of this essay believes that basing sentencing on retributive principles is the most effective means of producing a less punitive range of outcomes. This essay is aimed at justifying this ideology. In order to effectively justify the above, it is first necessary to understand retributive justice. And then the author argues why it is an effective means of producing less p unitive range of outcomes. Retributive Justice Retributive Justice is based on a simple concept that the wrongdoers or criminals must be punished and the punishment should be proportional to the damage caused. In simple words, people must get what they deserve. This means that a labour who works hard deserves to be rewarded while those who break the rules deserve punishment. Also everybody has a choice in the way they treat others. Hence, people only deserve to be treated the way they choose to treat others. It is on these simple ideas that the retributive principles are based2. The simplicity of the idea behind retributive principles is what has lead to the confusion over retributive justice and has attracted criticism. The basic requirement of retributive justice is that punishment is proportional to the crime and cases that are similar must be treated in the same way. Wrongdoers inflict harm and cause damage and hence the punishment and blame that they deserve must be in direct p roportion to the damage and harm caused3. Criticism of Retributive Justice Retributive principles have been criticised by many. One of the main criticisms of retributive justice is that it is backward looking. The retributivist theory does not look into the future but is only concerned about the crime committed in the past. Punishment is only looked from the perspective of a victim or the aggrieved party. Punishment according to retributive principles is a response to the crime and not a way to bring about social good (to the offender or the society). Critics of retributive principles take utilitarian views to support their argument. Utilitarian justice is forward looking and punishment is looked at as a tool to bring in social benefits. The severity of the punishment is not proportional to the crime but is with a purpose to reduce such crimes or offences4. Failure to take various factors such as social, economical, etc into account during imposing a penalty is another argument that critics use against retributive principles. That is if an offender is awarded with a penalty only based on the factor that it is proportional to the crime committed, then it might not be an effective one. For example, if a millionaire and an unemployed offender are both awarded the same penalty or fine based on the crime committed, then it might create an unjust situation. For the unemployed offend

Strategic HR Approach Research Paper Example | Topics and Well Written Essays - 1250 words

Strategic HR Approach - Research Paper Example I will discuss some of the solutions that I use to settle down issues within my management enterprise. It will also address some issues in employee safety and benefits. As the head of human resources; I have to evaluate the available resources in relation to the personnel required. Environmental analysis, evaluation, and formulation are also necessary for effective performance (Armstrong & Baron, 2002: 70). 1) Health and security of workers At one time, an employee had cancer and had to be hospitalized for two months, which consumed all her finances and left her with hospital bills to clear. As the head of human resource, I had to issue a statement to the finance department for them to release the finances. This was going to be dependent on the nature of output that she gave the enterprise. Since her performance was an asset to the organization, she got the cash. The rewards comparison to effort determines the eligibility of the workers to the institution. Such individuals, who help the organization towards achieving its goal, the enterprise have the obligation to maintain them and integrate them into the institution (Sharma, 2009: 98). Before employing workers, they sign an employment contract that entitles them to interests and other flexibility offers. Such benefits help cater for the employee needs. The government has also come up with enactments to ensure that workers get friendly working terms (Armstrong, 2008: 154). As the human resource director, I have the obligation to recruit new staff to the enterprise, and hence there are considerations to make including academic competence and readiness to work in a competitive environment before taking in new staff. 2) Effective relations between workers and supervisors Strategic management helps the institution realize its objective by ensuring proper maintenance of the workers. A change with the supervisors seemed necessary. Nevertheless, on changing the supervisor, more accidents were reported and the supervis or complained that the workers output was considerably low. As the head of personnel, I had to find a solution to help us regain our output and to motivate our workers on their performance. The supervisor lacked the skills to motivate the workers to improve their performance, and he should have noted that the people working were older which affected their performance. Leaders should not exert unnecessary pressure causing confusions and disrupting workers (Armstrong, 2008: 147). For effective management, an individual needs to be keen, committed with excellent problem solving skills and well equipped with the knowledge to help in understanding personal responsibilities clearly. I had to instruct the supervisor on how to handle our staff to avoid further accidents, which were due to tension among the workers. By training, giving orders, and detailing in a manner of performance helped the organization retain back to its production quantities that the supervisor improved with time after learning how to handle the personnel. It was impossible to lose all the experienced workers in the enterprise and hence the only strategy was to resolve on how to maintain both (Armstrong & Armstrong, 2011: 310). 3) Equality Punctuality in the job is quite noteworthy, and all personnel are subject to the rules irrespective of their positions or relations in the enterprise

Best Practices for School Principals Essay Example | Topics and Well Written Essays - 1250 words

Best Practices for School Principals - Essay Example This essay declares that principals are the chief executives of schools. In the absence of a competent principal, a school may face lot of problems. In other words, a principal can make or break a school. Scholars often talk about the importance of teaching and the skills necessary for teachers. They speak less about the importance of principals in controlling or managing school resources. In fact principal is the person who is managing the school resources, including teachers and infrastructure facilities in the school compound. This paper analyses the importance and best practices of school principals in general and school principals in Texas in particular. This paper stresses that democratic way of functioning by the principal is always welcomed by the students, parents and teachers. However, it is not necessary that democracy may bring intended results in schools. For example, teachers and students may consider the liberal attitudes of the principal as a weakness and they may try to exploit it. In order to avoid that it is better for the principal to implement situational leadership in his functioning. In other words, the principal should change his way of functioning based on the situations. There are situations in which the principal forced to use his power and authority to punish the students and teachers. Teachers may come late and students may not attend the classes regularly, if the principal fails to punish the culprits. School is a place from which the students lean discipline. In the absence of a competent principal, students may learn crazy life styles from school campuses instead of discipline. It should be noted that in ma ny of the Texas school campuses, drug addiction and alcoholism are big problems. Moreover sexual exploitation is also taking place in many of the Texas school campuses. If the principal fails to take necessary actions to punish the culprits, such unacceptable behaviors may increase in school compounds. In short, an effective principal should be the one who implements

GSM based Wireless Notice Board

GSM based Wireless Notice Board 2.2 BACKGROUND The use of scrolling display boards for advertisement is becoming common these days at various shops, shopping centers, railway and bus stations and other such places. It is becoming an effective mode for communicating with the public and providing them information. The issue with such displays is when frequent updating of the messages is required. It becomes inflexible, time consuming and a technician needs to go to that location of display board and plug the computer to it and then update it. it doesnt give the flexibility to change the message from any remote place. Another issue is with the placement of display boards, it cannot be placed at any place due to its complex and delicate wiring. 2.3 To overcome such problems, I designed a GSM based Wireless LED notice board. It is basically a display system that uses real time noticing, b sending messages through mobile phone in the form of SMS. In such system, there is no requirement of reprogramming the code to update or change the message that needs to be updated as the whole process is based on wireless technology. A multiplexing method is used to drive the LEDs. And the power requirement for display module is also reduced. 2.4 OBJECTIVES I aimed to develop a moving sign board which can be controlled by the user by sending a SMS. The user can change the scrolling/display message immediately unlike the old device which requires personal attention at the location using a desk bound device like PC or laptop. My project will let user update it even from a remote distance. Once the message is displayed and is in use, it gets deleted from the system memory to allow new updates to be stored and making space for upcoming SMS. Also, I wanted to design a model which has reduced complexity and simplified hardware and wiring requirements. 2.5 Wireless technology is an upcoming technology, due to this reason I planned a project based on it. It implements the wireless communication between a mobile phone and a display board. It uses a combined feature of microcontroller and wireless technology to construct an accurate and effective communication system.   The user makes use of a simple GSM based mobile handset which will help in sending messages for display purpose via SMS to various display boards. A GSM modem is used at the receiver end which detects and receives upcoming new messages. Proper coding is set in the microcontroller which gives AT commands to read the SMS that is received from the modem and is then stored in the microcontroller. 2.6 The nature of my project initially was research and survey based along with problem solving. I had to consider the safety issue and fast track transmission of the information. The duties I was required to perform are: I had to divide the project in smaller parts and assign time-duration for each task. I was involved in intensive research and analysis based on the topic of interest for my project. I had to perform survey on various microcontrollers, peripheral devices for e.g. LCD, transmitter and receiver circuits, GSM and many more based on the need of the project. I projected a schematic diagram with the help of ORCAD software. I designed the PCB layout. After having the PCB layout I was required to make the hardware structure. Which was followed by writing the code for the working of the device. Lastly, it involved preparation of report and presentation for the entire project. It was my duty to keep my project guide updated with the progress of the project. 2.7 PROFESSIONAL ENGINEERING ACTIVITY To begin working on my project, I started studying topics of interest and related to my project. After processing and analyzing the information found based on my survey, I started designing the block diagram for my project. I used ORCAD software to design the schematic diagram. It was a new software for me, so it took time in understanding its functions and tools. I structured my drawing in such a way that the project focuses on the transmission of textual data through air interface with the help of GSM through asynchronous serial communication. When a unique pass key is entered, the data gets displayed on the LCD. Also, it will receive and accept data from dedicated and registered user only by performing address matching. 2.8 Various components that were used are described below: Power supply I used a step-down transformer of 230V primary to 5V secondary voltage that would give a power supply of +5V. This circuit also provides a variable 12V supply to the motor drivers. GSM Modem    in the receiving section, it consists of a slot which holds the SIM card. The SIM stores the messages that are sent by the user. It works on single supply voltage of 3.4V 4.5V. Max232 level convertor it is a dual driver or receiver which acts as an interface medium between the microcontroller and the modem. Microcontroller I used the 89S52 microcontroller which is a 40-pin powerful controller which consists of several features. It provides a special feature of data signal and clock signal which is required for scrolling the messages. 648 LED dot matrix it is formed by wiring multiple LEDs together in rows and columns. It is done so that it minimizes the number of pins that are required to drive them. Each character is displayed by scanning of either rows or columns. Shift register IC74LS154 it is a high speed 8bit Serial-In Parallel-Out shift register. I have made use of shift register to minimize the number of I/O pins that would be used to drive the column of LED matrix. Crystal 11.0592MHz such high value crystal helps in reducing the flickering effect that is seen in the LEDs. 2.9 After finalizing the components, I went ahead to connect each component to the PCB. After laying out the PCB me and was shown to my project guide for any improvement possibility and to get feedback on it. After getting the final confirmation from my supervisor I connected the components and completed the full hardware structure. The next task was writing the code for its functioning. I prepared a flow chart to follow a well-defined path while writing the code. I used keil Microvision software to write my code. It develops a HEX file which can be loaded into the microcontroller. I wrote my programming code in Embedded C language. I divided my working in two parts, so the code was written in two parts. 2.10 The display process begins by writing 0 on all rows. This will result in blanking out of all LEDs at the beginning. The microcontroller uses ASCII code for each character that must be displayed. It uses this value to access the corresponding display pattern in a character look up table. The display will be sent out to the display shift register in serial manner. For but with value 1, the LED will be kept off and for bit with value 0, the LED will be kept on. This process gets repeated for first line of the other five display matrix. And thus, enabling the first pin. The same process is repeated for every row till all the rows are displayed. In row scanning, appropriate logic levels are set and passed to the columns and each row is selected for about 1ms time. Thus, creating a persistence of vision effect and the image is displayed as a still perceived image. The microcontroller uses and generated a HEX value for every character that needs to be displayed. 2.11 The second part involves scrolling of the message. This effect is achieved by defining seven display buffers, each of size 32 bits and stores the bit information of 648 LED in the matrix. The scrolling process for displaying the message begins from right to left. All the column values for all the rows are shifted to the left direction by giving a suitable volume of shift step. This will help to move the character from right to left. After successfully shifting of the character, the row values of next character are taken up. This is done after scrolling it for 5 time per character to accommodate many characters simultaneously. For every shift, the display buffer gets updated. Every character is shifted six times to fully load into the display buffer. Thus, the process continues until all the characters in the messages are loaded. After loading of each character, the message will continue to scroll until a new message is received. The microcontroller automatically stops the display and extracts the new message from SIM card on the arrival of new message. It then executes the above cycle for new display process which scrolls down the new message. 2.12 On completion of the software and hardware part of my project, I performed a test run on it to check the working of the project. On facing difficulties, I performed troubleshooting on the whole system and gave it a run again. Constant helped was received by my faculty members during any difficulty. Major problem faced by me was in completing the programming code of the model. As my projects main heart was the software. I referred many software books and coding languages to understand the problem and solve it. Another issue was related to the receiving the signal from the GSM module to the microcontroller. I thought the problem was in the GSM module, but on later evaluation of the problem, I came to know the problem was in the connection, the input pins for the microcontroller was mismatched and soldered in wrong place. To rectify the issue, I studied my circuit diagram again and soldered it to the correct place. 2.13 SUMMARY To conclude, my project explains each development step I took for designing the GSM based notice board by integrating features of all hardware components used. Each module is reasoned out and placed carefully, thus making the unit to work best. The speed of the display can be controlled through the software and the message is displayed as required. Keeping a good scope open for future use in various industries such as food industry, in trains, in educational institute etc. The project gave me a good experience in my own field. I developed many technical skills, managerial skills, and problem solving skills. I believe I made a good use of my academic knowledge that I had gained during my bachelors and applied it to my project. The project was successfully completed on time. I gave weekly report and presentation to the project guide.

To Kill a Mockingbird by Harper Lee - The Character of Scout :: Kill Mockingbird essays

In this essay you will be informed about Jean Louise Finch, or other-wise known as Scout, after reading this essay you will understand about her physical description, conflicts, courage, and emotional moments discussed in the book , 'To Kill A Mocking Bird' by Harper Lee. Scout is just a straight, plain tom-boy.   She wears dirty overalls, very scruffy, has bangs and, like most tom-boys, hates to wear dresses.   That was just to tell a little about her physically you will find more about her behaviour while reading the following paragraphs. There are moments in this book that show conflict between Scout and other characters.   An example of a conflict is between Scout and Cecil Jacob, a class-mate.   This conflict is about her father, Atticus, Cecil said that Atticus was a nigger-lover.   The same conflict came up again but this time it was between Scout and Francis, her cousin, about her dad, Atticus, being a nigger-lover, this conflict started on page 83-86.   A part of this is below (page 86): '"What did Francis call him[Atticus]?". "A nigger-lover...."' One other conflict was with an old lady, Mrs. Dubose, this conflict was started by Mrs. Dubose, she had started this problem because she was being snappy at Scout for no reason, Scout hated her, this hate is shown on page 99.   It is stated below: '"Jem and I hated her[Mrs. Dubose]."' So after Scout had found out Mrs. Dubose's reason for be snappy all the time, the reason was she was sick and on the drug Morphine. Scout is an extremely courageous character too.   Since I've told you about the Cecil Jacobs' conflict you might be thinking, "What a JERK!!"   Scout does too and wants to make him eat a knuckle-sandwich!   The amazing and courageous part is that she has never turned down a fight in her life but now she does because Atticus had said for her not to listen and most importantly of all not to fight back.   So she is not fighting back because of her love for Atticus but taking the blow, as in letting them call her and her father names.   I call this being a courageous human-being.   This drama is shown on pages 75-77.   I have taken an example from pages 76-77: '"You gonna take that back, boy[Cecil Jacobs]?" '"You gotta make me first!" .... "My parents say...."   I drew a bead on him, remembered what Atticus had said, then dropped my fists and walked away, "Scout's a coward!" ringing in my ears.

Effectiveness Of Anti-Smoking Advertisement Essay

Out of the total business of Tobacco in the world (i.e. $ 27 billion a year), 50% amount of the total turnover is being spent on marketing of the products (U.S. FTC _Cigarette Report_ 2007). The total deaths due to smoking were 100 million in the 20th Century. If precautions are not taken, it may go up-to one billion in the 21st Century against the present count of 5.4 million deaths as per WHO report, Feb.8 (Xinhua). The WHO report also says that governments earn as revenue more than 500 times than what these spend on non-smoking campaigns. The turnover targets of the tobacco industry also calls for anti smoking charitable organizations to prevent smoking for the freshers and take into confidence the regular smokers to quit. Different Messages should be used to impress people and these should be very much effective through a research. All these messages should reach the people through an outdoor campaigning or through radio, television or distribution of printed pamphlets. Public Relation shall also help you to contact the affected persons. Besides these, Internet contacts and meetings on the public places shall also help you to achieve the targets. 1. BACKGROUND AND PROBLEM DEFINITION Smoking is highly detrimental to health. Regular smoking can lead to serious diseases like lung cancer and chronic heart diseases. It reduces productivity of smokers and hence of organizations in which they are working which in turn hampers the economic growth of the country. The same effects are applicable on second-hand or passive smoker also. A lot of resources of any economy are diverted curing different diseases of active and passive smokers. Such resources could have been diverted towards other productive activities. The possible ways of reducing smoking and hence reducing its negative impact may be: (a) increasing the prices of cigarettes substantially by imposing huge taxes on cigarettes; (b) banning cigarettes  in public places. However, cigarette smoking is an addiction and its demand is relatively price inelastic and thus option (a) has limited scope to reduce smoking. Banning smoking in public places has also limited scope because individuals have the liberty to smoke in private without any major decrease in smoking. To compel individuals to reduce or quit smoking, an effective approach is through advertisement campaigns highlighting the ill-effects of smoking. However, advertisement campaigns will be successful in their objectives only when they are effectively designed and communicated. Since advertisement campaigns involve huge expenditure, it should give the maximum benefit in terms of large reduction in number of smokers. That is, advertisement campaigns should be cost-effective. Thus, designing an effective advertisement campaign is of prime importance for the benefit of any society or economy. This project is an attempt in this direction. This project aims to suggest what a successful anti-smoking advertisement campaign should contain? When the smoking statistics is analyzed for UK, it is observed that it is the highest amongst the persons who aged 20-34 years. Around 35% of persons (both men and women) in the age group of 20-34 years smoke. The lowest smoking rate is amongst the persons who aged 60 and above. Around 16% of the persons in the age group of 60 and above smoke. When the smoking rate amongst the adults is analyzed, it is found out that 29% of men and 25% of women amongst adults smoke. The figure does not look to an alarming when we compare the same with 1974 figures when 51% of men and 41% of women (that is nearly 50% of the adult population in UK) smoked cigarettes (UK SMOKING STATISTICS, www.nonsmokingday.org.uk). Thus, in the recent years the decline in smoking has been mostly concentrated amongst older population. More matured smokers are quitting smoking where as many youths are joining the smoking group. Smoking statistics further show that lower socio-economic group people smoke more than the people in the professional group. 39% of men and 34% of women in lower socio-economic group smoke as compared with 15% of men and 13% of women in professional group (UK SMOKING STATISTICS, www.nonsmokingday.org.uk). The smoking statistics in the age group of 11-15 years show that 6% of UK population in this age group smokes regularly in 2007. However, the regular smoking rate was 16% in 1977 in the age group of 11-15 year. Amongst the 15-year-old population, the smoking rate declined from 25% in 1982 to 20% in 2006 and further to 15% in 2007 (www.ash.org.uk). Thus to persuade the individuals further to quit smoking to increase their productivity and to apprise them about harmful effects of smoking, an effective advertisement campaign should be designed. Different advertisement campaigns should be designed to target different section of society. The segmentation should be done on the basis of age, sex and socio-economic status. Since in UK the maximum smoking rate is amongst the youth and lower socio-economic group, the maximum amount of UK anti-smoking advertisement budget should be kept for these two groups. Since the maximum smoking rate in UK is amongst the persons who aged 16 to 50 years, this project aims at describing the process for designing the effective anti smoking advertisement campaigns for the smokers who are in this age group. The variables which are very important for any advertisement campaign are: (a) content; (b) consistency; (c) clarity; and (d) reach (Sissors JT, Bumba L. _Advertising Media Planning_, 1989). Primarily the advertisement campaign should contain the harmful effects of smoking which should be targeted at different sections of the society in terms of their demographic profile. The content regarding highlighting negative impacts of smoking can be classified as below: The advertisements that highlight the adverse long-term effects of smoking in the health of smokers such as smoking causing diseases like lung cancer and other chronic heart problems. Advertisements that discuss the adverse effects in the short-run such as foul  breath and rejection while the smoker is involved in the romance. Advertisements that describe the false tactics employed by the cigarette companies to sell cigarettes which is a destructive and addictive product. The advertisement should emphasize that cigarette companies are illegally targeting minors and making false claims that cigarettes are non-addictive. Advertisements that involve role models who describe ill-effects of smoking. Advertisements that highlight the adverse effects of second hand smoke or passive smoking on children, friends and other family members. Advertisements that show smokers as the persons who have preferred unattractive and unhealthy life style. Advertisements that involve celebrities and showing that these celebrities are refusing to smoke. This project describes the approach that should be adopted while designing effective concepts of advertising to quit smoking. The approach is designed to help organizations which are involved in choosing the concepts of advertising for a campaign, the main objective of which is to motivate smokers to quit or to make an attempt to quit smoking. The approach is very appropriate for market research. The main objective of the approach is to conduct the market test for finding out the most appropriate advertisement for a particular market or target group. This may be achieved by analyzing the different advertisements which have already been developed in the past. The approach is based on the assumption that the persons who are watching these advertisements could be youth or adults, men or women, smokers or non-smokers. Different advertising campaigns should be designed for targeting different  sections of the society. The campaign which may be effective for adults, the same campaign may not be effective for youths. The project is further divided into four sections. Section 2 discusses the research objectives of the study. Section 3 explains the research methodology of the study. Section 4 provides the data analysis and empirical results while section 5 gives the recommendations 2. RESEARCH OBJECTIVES The main objective of this research is to assess different advertisement in terms of their ability to fulfill certain objectives of advertisement campaign. This objective can be achieved only if the research analyses reactions to different advertisements. The reactions to each of the advertisements can be analyzed on the following parameters: Whether the advertisement will be noticed by the smokers (Attention) Whether the smokers will find the advertisement as relevant to them (Identification) The kind of message that will be conveyed to smokers through the advertisement (Communication) The impact that the advertisement will have on smoking (Effect). The objectives of the advertisement will determine the objectives of research on communication and effect parameters. That is, If the main objective of the campaign is to provide awareness about the harmful effects of smoking – the objective is to find the advertisements which have the maximum potential to provide awareness about the effects of smoking on health. If the objective of the campaign is to encourage smokers to stop smoking –  the objective is to find the advertisements which have the maximum potential to encourage smokers towards quitting of cigarettes. If the objective of the campaign is to enhance awareness of harmful effects of passive smoking – the objective is to determine the advertisements which have the maximum potential to increase awareness of the ill-effects of second hand smoke. If the objective of the campaign is to develop or support smoke-free policies – the objective is to find out which advertisements have the maximum capacity to enhance support these smoke-free policies. The unintended effects of advertisements amongst smokers and persons outside the target audience group should also be identified by the research. 3. RESEARCH METHODOLOGY A focus group discussion approach has been used to conduct the research. In focus group discussion method, there is an involvement of several groups of persons from the target audience. Groups are segmented in terms of their demographic profiles. Persons of the group are encouraged to fruitfully discuss different possible advertisements. Experiences, attitudes and opinions are discussed in the focus groups. Various views are exchanged and explored during the discussion. The main advantage of the context of the group is the ability of group dynamics to bring new ideas and to encourage the debate on the issue. To successfully address the research objectives, minimum four group discussions should be conducted. The complexities involved in the target audience of campaign and the segmentation of the participants determine the number of groups that should be involved while conducting the research. _SEGMENTATION:_ The first task in designing the research is to determine the target audience.  This is followed by finding out the most suitable approach that will be used to segment the target audience into different groups. The segmentation is done on the basis of demographic profile such as age and sex. The following segmentation may be used if the objective of the campaign is to motivate smokers who aged 16 to 50 years to quit smoking. To design the research project and the inclusion of the participants in different groups, the following procedure should be adopted: Different groups should include only smokers (that is those who smoke at least five cigarettes in a day). Occasional smokers should not be included. Only those smokers should be included who are thinking to quit smoking in the next one year or some other time in the future. Smokers who are resistant to change should not be included. Only those smokers who represent suitable socio-demographic profiles should be included to reflect the smoking population. That is, all smokers should be from lower socio-economic group if the target group represents lower socio-economic status. People who are involved in promotion of healthy programmes, market research or having employment in cigarette companies should not be included. To design the project and the inclusion of participants, in addition to the above, some additional criteria are also worth considering. Consideration of these additional criteria will depend upon the characteristics of the smoker population, objectives of communication of the advertisements and the specific campaign’s aims. These additional criteria might contain the followings: Whether the conduct of the research should be in different locations, such as rural or urban or semi-urban. Whether the parents who are smokers should be included. Whether non-smokers and ex-smokers should be included in the research. In each focus group discussion, normally there is a recruitment of eight to  ten smokers. Many times it is better to recruit ten persons as all the people who are recruited will not attend at the given time and one should expect that seven or eight persons will attend. The constructive discussion on the issues and fruitful interaction may be held with this number. _GROUP DISCUSSION APPROACH:_ A room or a hall should be used for conducting group discussion. The group discussion needs to be arranged in a TV room where participants can see TV each other and the faculty. The discussions should be recorded for further review and analysis; if this is not possible proper notes should be drawn after each group. The research assistant shall fill-up a form after completion of each group which will contain the group number, advertisement name and member. Participants shall introduce themselves to each other and further explanation shall be given by the in charge of the group. The participants shall be distributed a set of forms for each Ad and final page after rating of all the advertisements. Each member shall view each of the advertisements and rate the same to have an individual decision without any pressure of the group. This shall result in healthier discussions in the group for exploration in detail. The tape of the advertisement for all the ads shall be run twice and stopped and the participants make ratings thereafter. Thereafter, the in charge of the group shall ask all the participants to complete the final page of rating and collect the same. The order of displaying the ads should be charged to overcome the similarly of preferential order in which these are present. It is necessary for the organizer to record the different number and name of the ad on the top before handing over. Afterwards, he will keep the ads in the order these are shown for each group. The ads should bear a short title in the requisite space before handing over the forms. Conversation between the participants and the moderator shall be held through open discussions where participants shall have freedom to speak openly. Participants may face different questions from the moderator. Research Assistant shall keep record notes of the discussions and observations, which shall based on attention, identification and communication of the smokers and lastly the effect of the ad or the smokers. The Research staff should take notes, include quotations from participants and make concluding observations from the groups as per the themes give below: Whether the advertisement will be noticed by the smokers. Whether the smokers will find the advertisement as relevant to them. What kinds of messages will be conveyed to the smokers. Whether there will be effect of the advertisement on smoking. Whether there will be any unintended consequences of the advertisement. 4. DATA NALYSIS AND EMPIRICAL RESULTS: _RATING SHEETS:_ After the completion of all the groups, all the rating sheets should be collated and the analysis of results should begin. The percentage of persons who rightly identify the core message of the advertisement in either of the first two questions should also be calculated for each advertisement. Calculation should also be made for the percentage of persons who made definitely incorrect interpretation of the core message. This will provide the numerical scores for the themes of communication and unintended consequences. The scorer should decide in advance what is the core message of each advertisement and what will be taken as a correct core message to determine how to score responses of the people. The percentage of persons  who agree or disagree with each advertisement should be computed for each advertisement. A summary of the preferences of the people should be made by comparing these percentages for each advertisement. The percentage of persons who declared each advertisement as the most effective to quit or making an attempt to quit smoking should be computed on the final advertisement rating page. The same kind of rigorous analysis can be conducted by computing the percentage of each demographic group in terms of males and females, adults and youths etc. _GROUP DISCUSSION_ : After the completion of all the groups, the note taking form prepared by the Research Staff should be collated. The core themes and research objectives should be taken into account while analyzing results for each advertisement. The results should be analyzed in terms of the following parameters: Attention Relevance Message Effect Unintended consequences It should be ensured that from each group, all the issues and opinions have been taken into consideration. This can be achieved by taking additional notes (if required) after listening or watching the recordings of each group. One should consider only the opinions which are the most common. It is very important to judge whether an advertisement will be effective or not if only a mall number of participants express their opinions. It should be ensured by the researcher that all ranges of responses have been taken into account and not just the responses that confirm already  established findings and conclusions. When advertisements are compared and preferences are considered, it should be taken into account that the most liked advertisement of the group may not necessarily the best advertisement or anti smoking campaign. The advertisement should be effective and not necessarily liked by the participants. The advertisement which achieves the most objectives of the campaign is considered as the best advertisement. For this, advertisement needs to be noticed, to be relevant, to be able communicate the desired message and to prompt smokers to quit smoking. _COMBINED RESEARCH INFORMATION:_ To select the advertisement, which is most likely to fulfill the campaign objectives, the results obtained from the rating sheets and the discussion analysis should be combined and compared. The analysis of rating sheets will tell about comparison of the different advertisements on different important dimensions. The analysis of focus group discussion will explain about these differences. 5. RECOMMENDATIONS: While designing the effective advertisement campaign, one should take into account the target group for which the advertisement campaign has been designed. The campaign which is more effective for adults, may not necessarily effective for youths. While designing the advertisement campaign for youths, it should contain the following message themes – romantic rejection, smokers as negative role models, ill-effect of passive smoking, celebrities refusing to smoke, involvement of role models describing the ill-effects of smoking. When targeting adults, the ‘Emotional Consequences’ campaign will be more effective as it will make them think about the impact of their smoking on children, friends and other family members. In last, it is recommended that one should conduct the effects of advertisement campaign on outcome. Thus, pre and post test of any advertisement campaign should be conducted. REFERENCES: Teenage Smoking attitudes in 1996. Office for National Statistics, 1997 Goddard, E. General Household Survey 2006: Smoking and drinking among adults 2006. Office for National Statistics, 2008. Drug use, smoking and drinking among young people in England in 2007. The Information Centre for Health and Social Care, 2007 View report Bewley B.R, Day I, Ide L. Smoking by children in Great Britain. MRC Social Science Research Council, 1972. Dobbs J, Marsh A. Smoking among secondary schoolchildren. HMSO, 1982. Hamilton JL. The demand for cigarettes: advertising, thehealth scare, and the cigarette advertising ban. _Review of Economics and Statistics_ 1974;54:401-11. Lewit EM, Coate D, Grossman M. The effects of government regulation on teenage smoking. _Journal of Law and Economics_ 1981;24:545-69. Schneider L, Klein B, Murphy KM. Governmental regulation of cigarette health information. _Journal of Law and Economics_ 1981;24:575-611. Schuster CP, Powell CP. Comparison of cigarette and alcohol advertising controversies. _Journal of Advertising_ 1987; 16:26-33. Warner KE. The effects of the anti-smoking campaign on cigarette consumption. _Am J Public Health_ 1977;67:645-50. Perry CL, Kelder SH, Murray DM, _et al._ Communitywide smoking prevention: long-term outcomes of the Minnesota heart health program and the class of 1989. _Am J Public Health_ 1992;82:1210-6. Flynn B,Worden JK, Secker-Walker RH, _et al._ Prevention of cigarette smoking through mass media intervention and school programs. _Am J Public Health_ 1992;82:827-34. http://news.bbc.co.uk/1/hi/scotland/7791012.stm http://tobaccocontrol.bmj.com/cgi/content/full/9/3/273 http://en.wikipedia.org/wiki/Tobacco_advertising http://jnci.oxfordjournals.org/cgi/reprint/87/20/1538 http://www.keynote.co.uk http://old.ash.org.uk/html/factsheets/html/fact19.html http://www.archive.official-documents.co.uk/document/doh/tobacco/messages.htm http://www.stop-smoking-updates.com/quitsmoking/smoking-and-children/causes-effects/why-youngsters-smoke.htm